Bush-Cheney '04, Inc.

"Man from Massachusetts"
60-second radio ad released March 29, 2004.


Male Announcer: Paid for by Bush-Cheney ‘04 Inc.

President Bush: I’m George W. Bush. And I approve this message.

Jay Moccia: My name is Jay Moccia. I’m a law enforcement officer in the greater Boston area.

And for the record, I think you guys have a funny accent, too.

John Kerry has been my Senator for 20 years.

Now he’s running for President. You might want to know him the way some of us in Massachusetts do.

Take his record on taxes.

John Kerry likes to raise taxes. So much so he’s voted for higher taxes 350 times…

I’m a working guy with six kids. The last thing I need is another Kerry tax increase. Senator Kerry also voted to increase taxes on seniors’ Social Security benefits.

No, it’s not fair at all… these people have worked their whole lives and to put a tax on them is just wrong.

And sad to say, John Kerry even voted against giving small businesses tax breaks so they could provide health care for their employees.

It looks like Kerry’s gonna raise taxes about 900 billion dollars within his first hundred days in office.

I’d say look it, trust me, John Kerry likes to raise taxes. It’s what he’s done before and you know he’ll do it again.

That’s just…just wrong. 


Notes and Observations: The Kerry response was this actuality from Lowell (Mass.) Chief of Police Ed Davis:
“As a law enforcement officer, I have worked with John Kerry since he was a prosecutor here in Lowell.  From his years as a prosecutor to his fight to expand the crime bill to add more police on the streets right here in Lowell, across the state and the nation, he had been a fighter for protecting our neighbors.
“John Kerry has a plan that will cut taxes for middle class families and get us the support we need from Washington to defend the homeland.
“John Kerry will also fight to get health care costs lowered for working families.  While there are many misleading charges by the Bush campaign, John Kerry has been a fighter for law enforcement all his life and he will be a fighter for us in the White House.
“John Kerry came to Lowell in 1994 to tour our most troubled precincts, he understand the crime problem.  Senator Kerry and I conferred while he was preparing the first crime bill.  His work gave us the resources we needed to reduce the crime rate over 60%.  The city of Lowell is a better place because of Senator Kerry’s commitment to law enforcement.  When John Kerry continues this type of success when he gets to the White House, America will be a much safer place.”