Bush-Cheney '04, Inc.

"100 Days"
30-second ad run starting March 12, 2004 on national cable stations and selected local affiliates.


President Bush: I'm George W. Bush and I approve this message. 

[Ominous sound in background] Female Announcer: A President sets his agenda for America in the first 100 days. 

John Kerry’s plan:

To pay for new government spending, raise taxes by at least $900 billion. 

On the War on Terror: 

Weaken the Patriot Act used to arrest terrorists and protect America.

And he wanted to delay defending America until the United Nations approved. 

John Kerry: Wrong on taxes. Wrong on defense. 


Notes and Observations: See also the radio version of this ad.  Kerry response "Misleading America."