Bush: I'm George W. Bush and I approve this message.
[Music. Ad has no narration, but a variety of sound low in the background.]
being sworn in; flag waving graphic on the right side of the screen.
numbers flash by.
numbers and a man's face.
and website address being typed in.
only, white on black.
waving against World Trade Center wreckage; briefly, firefighters carrying
flag draped coffin at Ground Zero; blend with man raising flag; blend in
running; a kid smiling.
Bush, a couple of workers in hardhats.
up of two people's faces.
"Safer, Stronger" Spanish
Bush: Soy George W. Bush y aprobé este mensaje.
Y luego... un día
Hoy, nuestro país
se mueve hacia delante.
Observations: Fleeting use of the 9/11 images in this ad prompted
a minor storm of controversy. International Association of Fire Fighters
President Harold Schaitberger, who endorsed Sen. Kerry in September, issued
saying he was "disappointed but not surprised that the President would
try to trade on the heroism of those fire fighters in the September 11
attacks." September 11th Families for Peaceful Tomorrows >,
a not-for-profit project of the Tides Center formed in July of 2002, also
took up the cry.
Several media outlets raised pointed questions about the origins and nature of this controversy. The Wall Street Journal in its March 5 editorial "The Politics of 9/11," stated that Democrats "are manufacturing this outrage for a political purpose...trying to define the debate in a way that keeps him from playing to his strengths. Likewise the New York Post opined that "most of the outrage so far has been manufactured - churned out in bulk by the spewmeisters at Moveon.Org, related left-wing crank factories and a tabloid fellow traveler." The Weekly Standard ran a more detailed look at the flap in "How to Stage a Controversy." (March 22 issue).