"Unprincipled, Chapter 1"
On Screen: 'John Kerry' is typed into a search engine and his Web site pops up.
Kerry: I have a message for the influence peddlers and the special interests. We're coming, you're going.
VO: Sounds good. Special In-ter-ests.
On Screen: 'Special Interests' typed into a search engine and a Washington Post article pops up.
VO: More special interest money than any other senator. How much?
On Screen: Money from Lobbyists, $640,000
VO: Ohhh. For what?
On Screen: 'Paybacks?' typed into search engine and AP article on Kansas City Star Web site pops up.
VO: Nominations and donations coincided. Wait. Watchdog Groups.
On screen: 'Watchdog Groups' typed into search engine and the Center for Public Integrity Web site pops up.
VO: Fact. Kerry ? "Brought to you by the special interests." Millions from executives at HMOs, telecoms, drug companies. Ka-Ching! Unprincipled?
On Screen: 'Unprincipled?' typed into search engine and Kerry's Web site pops up.
Kerry: I have a message for the influence peddlers, and the special interests, and the special interests, and the special interests….
On Screen: PAID FOR BY BUSH-CHENEY ’04, INC.
|Notes and Observations: With Sen. Kerry having won a string of primaries, the Bush campaign turned its sights on him. The press release accompanying this ad cited "months of John Kerry's attacks against President Bush on special interests" The release noted that Kerry's campaign "has harshly attacked President Bush with 15 ads that have aired 9,712 times and cost $4.9 million." The Kerry campaign quickly responded with an Internet ad of its own "More than Anyone."|