9-11 in 2004 Campaign Advertising
The mini-hulabaloo that arose surrounding the Bush campaign's use of a fleeting image of Ground Zero in one of its first campaign ads raises the question of how the campaigns and interest groups will treat this tragic event in advertising.  What is proper and what crosses the bounds of propriety?

Bush-Cheney '04
"Safer, Stronger" (March 4, 2004) -Fleeting image of firemen removing Trade Center victim.
Bush-Cheney '04
"Tested" (March 4, 2004) 
-Strong allusions to 9/11 and one image of Trade Center wreckage.

Citizens United
"Michael" (May 12, 2004)
-Testimonial from fireman who is father of firefighter who died on 9/11 and images of 9/11 and aftermath.
Club for Growth
"Freedom" (May 14, 2004)
Club for Growth
"Wrong Then and Wrong Now" (June 21, 2004)
Progress for America Victory Fund
"What If" (June 24, 2004)
-Opens with wrecked facade of WTC; two images of Bush with firefighter.
Progress for America Victory Fund
"Why Do We Fight" (early July 2004)
-Includes wrecked facade of WTC and image of Bush with firefighter.

Progress for America Victory Fund
Image of wrecked facade of WTC while  veteran expresses concern that "9-11's going to be a stepping stone."

Nuclear Threat Initiative
New Hampshire Primary ad
-Opening image is WTC with smoke billowing out.


MoveOn.org Voter Fund
Full page ad in NYT.