%xmlchars; ]> MS2113 Guide to the Travel Industry Association of America Odyssey Awards records, 1993-2005 Special Collections Research Center, The George Washington University Special Collections Research Center, The Gelman Library, The George Washington University 2007

2130 H. St. NW, Washington, D.C. 20052 Phone: 202-994-7549 Email: speccoll@gwu.edu

Machine-readable finding aid derived from Re:discovery database program and converted into xml; Code template by Archives and Information Associates (http://archivesandinformation.com), Alexandria, Virginia . 2007 Finding aid written in English Guide to the Travel Industry Association of America Odyssey Awards records, 1993-2005 MS2113 Special Collections Research Center, The Gelman Library, The George Washington University

Washington, D.C.

Processed by Special Collections Staff, 1995 and 2008 Encoded by Jennifer King, 2008

Descriptive Summary Travel Industry Assocation of America Travel Industry Association of America Odyssey Awards records, 1993-2005 MS2113 195.5 Linear feet Collection consists of entry forms, correspondence, brochures and other publications, clippings, ephemera, audiovisual materials and realia submitted for the Travel Industry Association of America's annual Odyssey Awards competitions. The collection documents products, events, and marketing/advertising campaigns created by TIA's members, which promote travel and tourism to destinations in the United States to consumers both in the United States and abroad. These records date from 1993-2005. The George Washington University, The Gelman Library, Special Collections Research Center

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English Information for Users Preferred citation

Travel Industry Association of America Odyssey Awards records, Special Collections Research Center, The George Washington University.

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Historical or Biographical Note

The Travel Industry Association of America (TIA) is a non-profit organization that has been in operation since 1941. According to its web site (www.tia.org), TIA seeks to increase understanding of tourism's impact and the immense importance of tourism to the economic, social and cultural life of the United States.

The Travel Industry Association's Odyssey Awards, presented since 1991, recognize the outstanding achievements of TIA member organizations. TIA places an annual call for entries each spring, specifying award categories and the required content and format of submissions. Entries are judged according to creativity and innovation in carrying out the objectives, research, and execution of the program, as well as the impact of the program. Winners are presented with awards at the TIA's Marketing Outlook Forum in the fall of each year.

As specified by contest rules, all contest submissions become the property of the TIA upon submission, unless otherwise specified in writing by the entrant. After the awards ceremony, all entries in TIA s possession are transferred to the Special Collections Department of Gelman Library.

Collection Scope and Content

The Travel Industry of America Odyssey Awards collection consists of entry forms, correspondence, brochures and other publications, clippings, ephemera, audiovisual materials and realia submitted for the Travel Industry Association of America's annual Odyssey Awards competitions. The collection documents products, events, and marketing/advertising campaigns created by TIA's members, which promote travel and tourism to destinations in the United States to consumers both in the United States and abroad. As stipulated by contest rules, all entries document activities taking place in the previous year. So, though most items are not dated, they date from 1993 to 2005.

Nearly all submissions include completed entry forms showing the name and address of the organization that submitted the entry. Many entries also include a helpful one or two page summary describing the Objective, Research, Execution, and Impact/Results of the organization's project or program. Only the 1995 Odyssey Awards Collection contains judges' materials.

The largest group of materials is entry forms and supporting documentation, which include official entry forms, cover letters, project summaries, photographs and slides, and pamphlets and other published materials. The collection also includes video- and audiocassettes, CD-ROMs and computer disks. Oversized items include posters, tear sheets and other large print materials. Finally, the collection also includes textiles, plastic and foam toys, and other 3-D artifacts.

Please note: this collection contains unprocessed materials. Ask staff about using this material.

Collection Organization

Organized into thirteen series by the year in which the award was given: 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005 and undated.

Indexing Terms Corporate Entities Travel Industry Association of America Topics Travel Industry of America Odyssey Awards records Travel Tourism Advertising campaigns Detailed Description of the Records MS2113 Series 1 1994 Odyssey Awards, 1993-1994 6.5 Linear feet

This series contains entry forms and supporting documentation, audiovisual materials, oversized print documentation, and realia documenting the 1994 Odyssey Awards.

The entry form material is arranged first by format and then by topic area. Topic areas include Cultural Heritage, Environmental Tourism, Public and Community Service, Quality Service, Tourism Awareness, and Travel and Tourism Promotion.

The remaining materials are arranged alphabetically by the name of the travel organization.

1 1 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Cultural Heritage: Illinois Bureau of Tourism (Pride in Illinois television program; Companies: Ogilvy and Mather Advertising, KRT Productions, and Kurtis Productions), 1994 1 2 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Cultural Heritage: National Trust for Historic Preservation [DC] (Getting Started: How to Succeed in Heritage Tourism guide), 1994 1 3 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Cultural Heritage: Oklahoma Tourism and Recreation Department (Earth Festival; Company: Ackerman McQueen), folder 1 of 2, 1994 1 4 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Cultural Heritage: Oklahoma Tourism and Recreation Department (Earth Festival; Company: Ackerman McQueen), folder 2 of 2, 1994 1 5 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Environnemental Tourism: Oregon Tourism Division (recycling and clean-up program; Company: Wieden and Kennedy), 1994 1 6 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Environnemental Tourism: Saunders Hotel Group [MA] (environment-friendly hotel rooms and service operations; Company: Eco-logical Solutions, Inc, Conover and Company, D and L Public Relations), 1994 1 7 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Environnemental Tourism: Silver Dollar City [MO] (recycling program), 1994 1 8 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Environnemental Tourism: South Seas Plantation Resort and Yacht Harbour [FL] (conservation of natural environment in resort area), 1994 1 9 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Public and Community Service: American Express Travel Related Services [NY] (National Geography Competition; Company: Aberdeen Marketing, Teachable Tech), 1994 1 10 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Public and Community Service: Choice Hotels [MD] (Worlds Largest Poker Match to benefit the National Center for Missing and Exploited Children), 1994 1 11 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Public and Community Service: Forte Hotels [CA] (?Sleepy Bear Cares visiting mascot program)Westin Hotels and Resorts [WA] (partnership with CARE; Company: Cole and Weber Advertising), 1994 2 1 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Quality Service: Avis, Inc. [NY] (wheelchair-accessible minivan rental program), 1994 2 2 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Quality Service: Choice Hotels International [MD] (senior friendly hotel rooms), 1994 2 3 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Quality Service: Hyatt Hotels Corporation [IL] (Business Plan program for business travelers), 1994 2 4 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Quality Service: Radisson Plaza Hotel at Mark Center [VA] (Per Diem Plus program for government workers), 1994 2 5 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Tourism Awareness: Metro Richmond Convention and Visitors Bureau [VA] (Treasures of Richmond trivia contest), 1994 2 6 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Tourism Awareness: New Mexico Division of Tourism, 1994 2 7 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Tourism Awareness: South Carolina Department of Parks, Recreation and Tourism (awareness campaign using public service announcements; Company: Leslie Advertising), 1994 2 8 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Travel and Tourism Promotion: Arizona Office of Tourism (development of Grand Canyon State logo and advertising campaign), 1994 2 9 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Travel and Tourism Promotion: California Trade and Commerce Agency/California Division of Tourism (development of Japanese market; Company: Jim Garber and Associates, Key Concepts, Inc. and Coca-Cola (Japan) Co.), 1994 2 10 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Travel and Tourism Promotion: Oklahoma Tourism and recreation Department (Oklahoma Native America advertising campaign; Company: Ackerman McQueen), 1994 2 11 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Travel and Tourism Promotion: Radisson Hotels International [MN] ("The World's Largest Sales Call" to travel agents and corporate travel managers), 1994 2 12 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Travel and Tourism Promotion: Travel South USA [GA] (development of Japanese market), 1994 2 13 ENTRY FORMS AND SUPPORTING DOCUMENTATION:Travel and Tourism Promotion: Virginia Division of Tourism ("Virginia is for Lovers" publicity campaign and sponsorship of a NASCAR racing team), 1994 3 1 AUDIOVISUAL MATERIALS: American Express (promotional videocassette, TRT: 18:04, the American Express Geography Competition), 1994 3 2 AUDIOVISUAL MATERIALS: Arizona Office of Tourism (videocassette, TRT: 1:00, "Dreams" TV Ad), 1994 3 3 AUDIOVISUAL MATERIALS: California Trade and Commerce Agency/California Division of Tourism (promotional video, TRT: 4:20, "California Dream Promotion in Japan"), 1994 3 4 AUDIOVISUAL MATERIALS: California Trade and Commerce Agency/California Division of Tourism, 1994

(video, TRT :30, "Coca-Cola Japan" TV Ad)

3 5 AUDIOVISUAL MATERIALS: Choice Hotels International [MD], 1994

(video, TRT: 2:05, "Missing Children"; Company: Timberline Productions)

3 6 AUDIOVISUAL MATERIALS: Choice Hotels International [MD], 1994

(promotional video, TRT: 7:00, "Rodeway Inns")

3 7 AUDIOVISUAL MATERIALS: Forte Hotels [CA], 1994

(video, TRT: 2:30, "Sleepy Bear Says" public service announcements: "Stranger Safety", "Traffic Safety", "Water Safety", "PoisonSafety" and "Fire Safety", each :30; Company: Four Square Productions)

3 8 AUDIOVISUAL MATERIALS: Forte Hotels [CA], 1994

(video, TRT: 10:00, "Sleepy Bear Cares Campaign" news reports and Ads)

3 9 AUDIOVISUAL MATERIALS: Hyatt Hotels Corporation, 1994

(video, TRT: :30, "Thanks" television advertisement;Company: BBDO)

3 10 AUDIOVISUAL MATERIALS: Illinois Bureau of Tourism, 1994

(documentary video, TRT: 49:00, "Pride in Illinois")

4 1 AUDIOVISUAL MATERIALS: Metro Richmond Convention and Visitor's Bureau [VA], 1994

(video, TRT: 2:30,service announcements; Company: WTVR-TV6)

4 2 AUDIOVISUAL MATERIALS: Oklahoma Tourism and Recreation Department, 1994

(videocassette, TRT: 2:30, public "Oklahoma Tourism" TV Ads: 1994 Vacation Guide, "Ancient Mountains", "Fun Comes Up", "Battle of Honey Springs", and "Lakes", each :30; Company: Ackerman McQueen)

4 4 AUDIOVISUAL MATERIALS: Radisson Hotels International, 1994

(promotional video, TRT: 4:14, "The World's Largest Travel Agency Sales Call")

4 5 AUDIOVISUAL MATERIALS: Saunders Hotel Group [MA], 1994

(video, TRT: 17:00, "Boston Park Plaza Environmental Program" news reports)

4 6 AUDIOVISUAL MATERIALS: Travel South USA, 1994

(promotional video, TRT: 10:00; Company: Sharitz Productions)

4 7 AUDIOVISUAL MATERIALS: [unattributed], 1994

(video, TRT: 1:30, "VNR Segment"; Company: Siddall, Matus and Coughter, Inc., and BES TeleProductions Inc.)

5 1 OVERSIZED PRINT DOCUMENTATION: Arizona Office of Tourism (Ad campaign), item 1 of 4, 1994 5 2 OVERSIZED PRINT DOCUMENTATION: Arizona Office of Tourism (Ad campaign), item 2 of 4, 1994 5 3 OVERSIZED PRINT DOCUMENTATION: Arizona Office of Tourism (Ad campaign), item 3 of 4, 1994 5 4 OVERSIZED PRINT DOCUMENTATION: Arizona Office of Tourism (Ad campaign), item 4 of 4, 1994 5 5 OVERSIZED PRINT DOCUMENTATION: California Trade and Commerce Agency/California Division of Tourism ("California Dreams" Ad campaign), item 1 of 4, 1994 5 6 OVERSIZED PRINT DOCUMENTATION: California Trade and Commerce Agency/California Division of Tourism ("California Dreams" Ad campaign), item 2 of 4, 1994 5 7 OVERSIZED PRINT DOCUMENTATION: California Trade and Commerce Agency/California Division of Tourism ("California Dreams" Ad campaign), item 3 of 4, 1994 5 8 OVERSIZED PRINT DOCUMENTATION: California Trade and Commerce Agency/California Division of Tourism ("California Dreams" Ad campaign), item 4 of 4, 1994 5 9 OVERSIZED PRINT DOCUMENTATION: New Mexico Division of Tourism (Ad campaign; Company: Rick Johnson & Company), item 1 of 2, 1994 5 10 OVERSIZED PRINT DOCUMENTATION: New Mexico Division of Tourism (Ad campaign; Company: Rick Johnson & Company), item 2 of 2, 1994 6 1 REALIA: California Trade and Commerce Agency/California Division of Tourism (aluminum beverage cans, each 100ml), 1994 6 2 REALIA: California Trade and Commerce Agency/California Division of Tourism (aluminum beverage cans, each 100ml), 1994 6 3 REALIA: California Trade and Commerce Agency/California Division of Tourism (aluminum beverage cans, each 100ml), 1994 6 4 REALIA: California Trade and Commerce Agency/California Division of Tourism (aluminum beverage cans, each 100ml), 1994 6 5 REALIA: California Trade and Commerce Agency/California Division of Tourism (aluminum beverage cans, each 100ml), 1994 6 6 REALIA: California Trade and Commerce Agency/California Division of Tourism (aluminum beverage cans, each 100ml), 1994 6 7 REALIA: Saunders Hotel Group [MA] (canvas tote bag), 1994 7 1 Oklahoma Tourism and Recreation Department ("Red Earth Festival" Ad), 1994 7 2 Oklahoma Tourism and Recreation Department ("Red Earth Festival" Ad), 1994 MS2113 Series 2 1995 Odyssey Awards, 1994-1995 19.5 Linear feet

This series contains contest overview documents, entry forms and supporting documentation, audiovisual materials, oversized print documentation, and realia documenting the 1995 Odyssey Awards.

The entry form material is arranged first by format and then by topic area. Topic areas include innovative travel marketing, tourism awareness, travel advertising, protecting the environment, education and training, cultural heritage, and hunger relief.

The remaining materials are arranged alphabetically by the name of the travel organization.

1 1 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Allied Tours [CA] ("Great American Events- A Tapestry of America" travel packages), folder 1 of 4, 1995 1 2 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Allied Tours [CA] ("Great American Events- A Tapestry of America" travel packages), folder 2 of 4, 1995 1 3 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Allied Tours [CA] ("Great American Events- A Tapestry of America" travel packages), folder 3 of 4, 1995 1 4 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Allied Tours [CA] ("Great American Events- A Tapestry of America" travel packages), folder 4 of 4, 1995 1 5 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: American Eagle Inc. [TX] (FAMtastic travel booking contest), 1995 1 6 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: America Tours International [CA], 1995 1 7 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Atlanta Convention and Visitors Bureau [GA] (opening of Welcome South Visitor Center), 1995 1 8 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Burson-Martseller/New York State Canal System (marketing campaign) Busch Gardens [VA], 1995 1 9 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Carnival Cruise Lines [FL] (partnership with Glamour Shots studios; Company:Puskar, Gibbon, Chapin), 1995 1 10 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Choice Hotels International [MD] (introduction of DELUXE continental breakfast), 1995 1 11 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: DC Committee to Promote Washington (partnership with national and regional publications; Company: Goldberg, Marchesano, Kohlman), folder 1 of 3, 1995 1 12 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: DC Committee to Promote Washington (partnership with national and regional publications; Company: Goldberg, Marchesano, Kohlman), folder 2 of 3, 1995 1 13 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: DC Committee to Promote Washington (partnership with national and regional publications; Company: Goldberg, Marchesano, Kohlman), folder 3 of 3, 1995 2 1 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Dallas Convention and Visitors Bureau [TX], 1995

(promotion of the Texas Metroplex)

2 2 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Edelman Public Relations Worldwide - Chicago/National Tour Association ("wellness" travel program for senior citizens), folder 1 of 3, 1995 2 3 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Edelman Public Relations Worldwide - Chicago/National Tour Association ("wellness" travel program for senior citizens), folder 2 of 3, 1995 2 4 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Edelman Public Relations Worldwide - Chicago/National Tour Association ("wellness" travel program for senior citizens), folder 3 of 3, 1995 2 5 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Florida Division of Tourism ("Florida Value Activities Guide"), 1995 2 6 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: The George Washington University International Institute of Tourism Studies ("The Travel Minute" radio program), 1995 2 7 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Greater Miami Convention and Visitors Bureau [FL] (marketing campaign), 1995 2 8 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: G L Ness Advertising and Marketing/Old West Trail Foundation [ND] (publication,"Explorers Journal"), 1995 2 9 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Hannibal Visitors and Convention Bureau [MO] (marketing campaign promoting field trips by teachers and students), 1995 2 10 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Hilton Hotels Corporation [CA] ("A Good Night's Sleep" marketing campaign),folder 1 of 3, 1995 2 11 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Hilton Hotels Corporation [CA] ("A Good Night's Sleep" marketing campaign),folder 2 of 3, 1995 2 12 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Hilton Hotels Corporation [CA] ("A Good Night's Sleep" marketing campaign),folder 3 of 3, 1995 2 13 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Housatonic Valley Tourism District [CT] (brochure promoting hometown of composer Charles Ives), 1995 2 14 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Houston, Effler, Herstek, Favat/Massachusetts Office of Travel: Tourism ("Massachusetts Getaway Guide" and partnership with CVS Pharmacies), 1995 2 15 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Hyatt Corporation [IL] (web site, www.travelweb.com; Company: THISCO), 1995 2 16 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: The Langley Group [MO]/Grays Harbor County [WA](marketing campaign), 1995 2 17 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Louisville and Jefferson County Convention and Visitors Bureau [KY] ("Looavull...Luhvul..." marketing campaign), folder 1 of 3, 1995 2 18 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Louisville and Jefferson County Convention and Visitors Bureau [KY] ("Looavull... Luhvul..." marketing campaign), folder 2 of 3, 1995 2 19 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Louisville and Jefferson County Convention and Visitors Bureau [KY] ("Looavull...Luhvul..." marketing campaign), folder 3 of 3, 1995 3 1 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Mississippi Division of Tourism ("Tour Itinerary Guide" for tour operators), 1995 3 2 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Oklahoma Tourism and Recreation Department (Route 66 marketing campaign), folder 1 of 2, 1995 3 3 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Oklahoma Tourism and Recreation Department (Route 66 marketing campaign), folder 2 of 2, 1995 3 4 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: State of New Mexico Department of Tourism (web site), 1995 3 5 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Sapphire Beach Resort [USVI]/Peter Martin Associates (travel tips contest), 1 of 8, 1995 3 6 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Sapphire Beach Resort [USVI]/Peter Martin Associates (travel tips contest), 2 of 8, 1995 3 7 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Sapphire Beach Resort [USVI]/Peter Martin Associates (travel tips contest), 3 of 8, 1995 3 8 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Sapphire Beach Resort [USVI]/Peter Martin Associates (travel tips contest), 4 of 8, 1995 3 9 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Sapphire Beach Resort [USVI]/Peter Martin Associates (travel tips contest), 5 of 8, 1995 3 10 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Sapphire Beach Resort [USVI]/Peter Martin Associates (travel tips contest), 6 of 8, 1995 3 11 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Sapphire Beach Resort [USVI]/Peter Martin Associates (travel tips contest), 7 of 8, 1995 3 12 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Sapphire Beach Resort [USVI]/Peter Martin Associates (travel tips contest), 8 of 8, 1995 3 13 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Sea World [FL] (opening of Wild Arctic attraction), 1995 3 14 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: South Carolina Department of Parks, Recreation and Tourism (web site, www.prt.state.sc.us/sc), 1995 3 15 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Town of Ocean City [MD] (marketing campaign; Company: Richardson, Myers and Donofrio), 1995 3 16 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Travel Agent Magazine, Universal Media [NY] ("Branson Boosters" club for travel agents), 1995 3 17 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: The Vacation Store [VA], folder 1 of 2, 1995 3 18 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: The Vacation Store [VA], folder 2 of 2, 1995 3 19 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Virginia Beach [VA] ("Kids Corner" cooperative program, marketing family vacation packages), 1995 3 20 Entry Forms and Supporting Documentation:Travel Promotion:Innovative Travel Marketing: Westin Hotels and Resorts ("Westin Travel Guide" and web site), 1995 4 1 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: AmericaTours International [CA], 1995 4 2 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Atlanta Convention and Visitors Bureau [GA] ("One Day In Search Of The South" film), 1995 4 3 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Atlantic City Convention and Visitors Authority [NJ] ("Destinations" newsletter), 1995 4 4 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Council of Myrtle Beach Area Organizations [SC] (COMBO partnership and legislative activities), folder 1 of 5, 1995 4 5 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Council of Myrtle Beach Area Organizations [SC] (COMBO partnership and legislative activities), folder 2 of 5, 1995 4 6 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Council of Myrtle Beach Area Organizations [SC] (COMBO partnership and legislative activities), folder 3 of 5, 1995 4 7 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Council of Myrtle Beach Area Organizations [SC] (COMBO partnership and legislative activities), folder 4 of 5, 1995 4 8 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Council of Myrtle Beach Area Organizations [SC] (COMBO partnership and legislative activities), folder 5 of 5, 1995 4 9 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Dallas Convention and Visitors Bureau [TX] (National Tourism Week activities), 1995 4 10 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Greenville Convention and Visitors Bureau [SC] ("Making Things Happen"awareness video), 1995 4 11 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Housatonic Valley Tourism District [CT] (heritage quilt), 1995 4 12 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Massachusetts Convention Center Authority (partnership with Rockport Company,mailing program targeting meeting planners; Company: Cosmopulos, Crowley,Daly), folder 1 of 2, 1995 4 13 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Massachusetts Convention Center Authority (partnership with Rockport Company, mailing program targeting meeting planners; Company: Cosmopulos, Crowley, Daly), folder 2 of 2, 1995 4 14 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: O'Neal and Prelle/Connecticut Division of Tourism("Surprise Party" for media)folder 1 of 2, 1995 4 15 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: O'Neal and Prelle/Connecticut Division of Tourism ("Surprise Party" for media) folder 2 of 2, 1995 4 16 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Oklahoma Tourism and Recreation Department (Ad thanking the nation for supportduring the Oklahoma bombing; Company: Ackerman McQueen), folder 1 of 2, 1995 4 18 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Oklahoma Tourism and Recreation Department (Ad thanking the nation for support,during the Oklahoma bombing; Company: Ackerman McQueen), folder 2 of 2, 1995 4 19 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Soltis, Tangeman and Partners, Inc./Ohio Division of Tourism ("Travel Ohio"television program), 1995 4 20 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Universal Media ("Viewpoint" magazine), 1995 4 21 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Virginia Division of Tourism/Susan Allen (tourism awareness campaign), 1 of 6, 1995 4 22 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Virginia Division of Tourism/Susan Allen (tourism awareness campaign), 2 of 6, 1995 4 23 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Virginia Division of Tourism/Susan Allen (tourism awareness campaign), 3 of 6, 1995 4 24 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Virginia Division of Tourism/Susan Allen (tourism awareness campaign), 4 of 6, 1995 4 25 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Virginia Division of Tourism/Susan Allen (tourism awareness campaign), 5 of 6, 1995 4 26 Entry Forms and Supporting Documentation:Travel Promotion:Tourism Awareness: Virginia Division of Tourism/Susan Allen (tourism awareness campaign), 6 of 6, 1995 5 1 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Atlanta Convention and Visitors Bureau [GA] ("Atlanta, Come Celebrate Our Dream"Ad campaign), 1995 5 2 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Atlantic City Convention Center and Visitors Authority [NJ] (video targeting meetingsplanners), 1995 5 3 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Carnival Cruise Lines [FL], 1995

(celebrity TV Ads, each :30: Betty White, George Foreman, Frank Gifford, Regis Philbin, Robert Wagner and Richard Simmons)

5 4 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Chapman Warwick Advertising and Public Relations/San Diego Convention and Visitors Bureau [CA] ("Always in Season" TV Ad campaign), 1995 5 5 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Choice Hotels International [MD] (Ad with Jimmy Johnson), 1995 5 6 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: City of Norfolk [VA] (marketing of Virginia Waterfront area), 1995 5 7 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Dallas Convention and Visitors Bureau/CVBs of Fortworth, Arlington, Irving,Grapevine, Grand Prairie, and Addison [TX] (Dallas Metroplex Ad campaign), 1995 5 8 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Florida Division of Tourism (Ad campaign; Company: Fahlgren Benito), 1995 5 9 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Forte Hotels/Travelodge [CA] ("Everything is Coming Up Free Roses" Adcampaign; Company: Thompsonian Empire Communications), 1995 5 10 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: G. L. Ness Advertising and Marketing [ND]/North Dakota Tourism Department("Visit A Land Where History Never Gets Old" Ad campaign), 1995 5 11 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: G. L. Ness Advertising and Marketing [ND]/Old West Trail, 1995 5 12 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Greater Miami Convention and Visitors Bureau [FL] (summer "GO 4 IT" sale program and Ad campaign, 1995 5 13 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Hyatt Hotels Corporation/BBDO [NY] ("Discover the People With the Hyatt Touch" new brand Ad campaign), 1995 5 14 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Indianapolis Convention and Visitors Association [IN] ("We Take Your VisitPersonally" Ad campaign), 1995 5 15 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Ka'anapali Beach Hotel [HI] (Ad campaign), 1995 5 16 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Massachusetts Convention Center Authority (print Ad targeting meetingplanners; Company: Cosmopulos, Crowley, Daly Inc.), folder 1 of 2, 1995 5 17 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Massachusetts Convention Center Authority(print Ad targeting meeting planners; Company: Cosmopulos, Crowley, Daly Inc.), folder 2 of 2, 1995 5 18 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: New Hampshire Office of Travel and Tourism (print and radio Ad campaign; Company: Barradas Yeaton and Wold), 1995 5 19 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Oklahoma Tourism and Recreation Department (Ad campaign; Company:Ackerman McQueen), 1995 5 20 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Opryland USA - Travel Industry Marketing and Sales [TN] ("Destination Campaign"targeting the travel industry), 1995 5 21 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Pennsylvania Office of Travel and Tourism (magazine Ad campaign), 1995 5 22 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Royal Gorge Company of Colorado [CO], 1995

(four TV spots, each :30)

5 23 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Sea World [FL] (media promotion of Wild Arctic attraction), 1995 5 24 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: State of New Mexico Department of Tourism, 1995

("Eagle Dancer" print Ad)

5 25 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Universal Media [NY] (Ad in "Travel Agent Magazine"), 1995 5 26 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Virginia Beach Convention and Visitors Development, 1995

("Good. Clean. Fun."Ad campaign, targeting families with children)

5 27 Entry Forms and Supporting Documentation:Travel Promotion:Travel Advertising Print and Broadcast: Westin Hotels and Resorts (Ad campaign), 1995 5 28 Entry Forms and Supporting Documentation:Public and Community Service:Protecting the Environment: American Bus Association/National Tour Association [DC], 1995

("Group Travel and theEnvironment" guide for tour operators)

5 29 Entry Forms and Supporting Documentation:Public and Community Service:Protecting the Environment: Atlantis Submarines International, L.P. [HI], 1995

("Living Classroom" communityeducation program)

5 30 Entry Forms and Supporting Documentation:Public and Community Service:Protecting the Environment: Discovery Cruise Line [FL], 1995

(creation of "Manny T" mascot and wildlife protectionprogram; Company: Backus Turner International)

5 31 Entry Forms and Supporting Documentation:Public and Community Service:Protecting the Environment: The Florida Aquarium, 1995 5 32 Entry Forms and Supporting Documentation:Public and Community Service:Protecting the Environment: Florida Division of Tourism ("Florida Trails, A Guide to Florida's Natural Habitats" guide), 1995 5 33 Entry Forms and Supporting Documentation:Public and Community Service:Protecting the Environment: Pocono Mountains Vacation Bureau, Inc. [PA] ("Delaware River Sojourn" canoe and camping expedition), 1995 5 34 Entry Forms and Supporting Documentation:Public and Community Service:Protecting the Environment: Universal Media [NY], 1995

("Toward A Greener Globe" feature story in "Viewpoint" magazine, by Sir Colin Marshall)

6 1 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: American Hotel and Motel Association [DC] (National Campus Forum on Tourism), 1995 6 2 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: AmericanTours International [CA] (training program, "Tourism: A Force for Change"), 1995 6 3 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Arabian Nights Dinner Attraction [FL], 1995

(yearly production of "The World's LargestSchool Play" with Parkway Middle School)

6 4 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Atlantic City Convention and Visitors Authority [NJ] ("Courtesy Training Seminar"), 1995 6 5 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Century Plaza Hotel and Tower [CA] ("Academy of Travel and Tourism" for high school students), 1995 6 6 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Discover the World Marketing, Inc. [AZ] (American Field Service scholarship program), 1995 6 7 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Edelman Public Relations Worldwide - Chicago/Illinois Travel and TourismAssociation (Illinois Governor's Conference on Tourism), folder 1 of 4, 1995 6 8 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Edelman Public Relations Worldwide -Chicago/Illinois Travel and TourismAssociation (Illinois Governor's Conference on Tourism), folder 2 of 4, 1995 6 9 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Edelman Public Relations Worldwide -Chicago/Illinois Travel and TourismAssociation (Illinois Governor's Conference on Tourism), folder 3 of 4, 1995 6 10 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Edelman Public Relations Worldwide - Chicago/Illinois Travel and Tourism Association (Illinois Governor's Conference on Tourism), folder 4 of 4, 1995 6 11 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Hilton Hotels Corporation [CA] ("Hilton Professional Development Program Japan" student exchange program), 1995 6 12 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Ka'anapali Beach Hotel [HI] (video), 1995 6 13 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Pennsylvania Office of Travel and Tourism ("Rural Pennsylvania Tourism CampaignTechnical Assistance Program"), folder 1 of 8, 1995 6 14 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Pennsylvania Office of Travel and Tourism ("Rural Pennsylvania Tourism Campaign Technical Assistance Program"), folder 2 of 8, 1995 6 15 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Pennsylvania Office of Travel and Tourism ("Rural Pennsylvania Tourism CampaignTechnical Assistance Program"), folder 3 of 8, 1995 6 16 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Pennsylvania Office of Travel and Tourism ("Rural Pennsylvania Tourism CampaignTechnical Assistance Program"), folder 4 of 8, 1995 6 17 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Pennsylvania Office of Travel and Tourism ("Rural Pennsylvania Tourism CampaignTechnical Assistance Program"), folder 5 of 8, 1995 6 18 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Pennsylvania Office of Travel and Tourism ("Rural Pennsylvania Tourism CampaignTechnical Assistance Program"), folder 6 of 8, 1995 6 19 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Pennsylvania Office of Travel and Tourism ("Rural Pennsylvania Tourism CampaignTechnical Assistance Program"), folder 7 of 8, 1995 6 20 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Pennsylvania Office of Travel and Tourism ("Rural Pennsylvania Tourism CampaignTechnical Assistance Program"), folder 8 of 8, 1995 6 21 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Sandestin Resort [FL] (Hospitality and Resort Training Academy), folder 1 of 2, 1995 6 22 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Sandestin Resort [FL] (Hospitality and Resort Training Academy), folder 2 of 2, 1995 6 23 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Southeast Tourism Society [GA] (Southeast Tourism Society Marketing College), 1995 6 24 Entry Forms and Supporting Documentation:Public and Community Service:Education and Training: Universal Media [NY] ("Elements of Selling" supplement to "Travel AgentMagazine"), 1995 7 1 Entry Forms and Supporting Documentation:Public and Community Service:Employing People With Disabilities: Hyatt Corporation [IL] ("Focus on Abilities" staff training program and compliance with Americans with Disabilities Act), 1995 7 2 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Best Western International [AZ] ("Young Travelers Club" joint venture with theNational Trust for Historic Preservation), 1995 7 3 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Busch Gardens [VA] (video), 1995 7 4 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Destination Management, Inc. New Orleans [LA] (sponsorship of exhibit, "Monet" Late Painting of Giverny from the Musee Marmottan), 1995 7 5 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Hilton Hotel Corporation [CA] (arrangement with the European Castles and Country Houses Organization to offer overnight stays at Belgian castles), 1995 7 6 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Housatonic Valley Tourism District [CT] (heritage quilt), 1995 7 7 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Hyatt Corporation/Hyatt Resorts [IL] (resorts with Hawaiian, Old West, Southwestern and other cultural themes), folder 1 of 2, 1995 7 8 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Hyatt Corporation/Hyatt Resorts [IL] (resorts with Hawaiian, Old West, Southwestern and other cultural themes), folder 2 of 2, 1995 7 9 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Lee Tiger and Associates/Billie Swamp Safari [FL] (Native American guided tours of the Everglades), 1995 7 10 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Ka'anapali Beach Hotel [HI] ("Project Po'Okela" training classes for hotelemployees), 1995 7 11 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Kona Village Resort [HI], 1995 7 12 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Los Angeles Convention and Visitors Bureau [CA] ("Cultural Kaleidoscope" guide tolocal African-American tourism sites), 1995 7 13 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Mississippi Division of Tourism (Ad campaign), 1995 7 14 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Oklahoma Tourism and Recreation Department (African American Heritagemarketing program; Company: Ackerman McQueen), 1995 7 15 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Preservation Society of Newport County [RI] (acquisition, preservation andprogramming for historic mansions), folder 1 of 2, 1995 7 16 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Preservation Society of Newport County [RI] (acquisition, preservation andprogramming for historic mansions), folder 2 of 2, 1995 7 17 Entry Forms and Supporting Documentation:Public and Community Service:Cultural Heritage: Universal Media [NY] (publication, "Travel Agent Magazine"), 1995 7 18 Entry Forms and Supporting Documentation:Public and Community Service:Hunger Relief: AmericanTours International [CA] (The Noel Foundation, providing executive leadership and business expertise to encourage women entrepreneurs), 1995 7 19 Entry Forms and Supporting Documentation:Public and Community Service:Hunger Relief: Ka'anapali Beach Hotel [HI] (coordination of the Maui County Food Bank Food Drive), 1995