The URL for this page is http://www.gwu.edu/gelman/guides/business/marketing.html
Statistical
Abstract of the United States. Annual. 1879-.
Location: REF HA 202.(LATEST EDITION IN REFERENCE AND IN READY REFERENCE;
EARLIER EDITIONS IN STACKS). Also at http://www.census.gov/compendia/statab
This is a good first place to look for U.S. statistical information.
A subject index leads to tables with footnotes indicating the sources
of the tables. Published by the U.S. Bureau of the Census.
U.S. Census Bureau.
Location: http://www.census.gov
Provides a plethora of demographic, social, and economic statistics
for the United States, including County Business Patterns (click on
Business & Industry).
County and City Data Book.1949-.
Location: REF HA 202 .A36. (LATEST EDITION IN REFERENCE STACKS. EARLIER
EDITIONS IN CIRCULATING STACKS).
State and Metropolitan Area Data Book. Triennial. 1979-.
Location: REF HA 205 .S72. (LATEST EDITION IN REFERENCE STACKS. EARLIER
EDITIONS IN CIRCULATING STACKS).
Supplements Statistical Abstract for states and standard metropolitan
statistical areas. Supplements Statistical Abstract for cities and counties.
Historical
Statistics of the United States: Earliest Times to the Present
Location: ALADIN and REF HA 202 .H57 2006
Business Statistics of the United States. Biennial.
1951, 1955 - 1991. Also supplements 1919 - 1953. Mt. Vernon Campus Library
has 1961/1988 supplement. Annual. 1995 - 2002, 2004 -
Location: REF HC 101.A13122
This contains a plethora of data from the U.S. government.
International Marketing Data and Statistics. Annual.
1981-2007
Location: HA 42.I56
This is a compilation of statistical tables of non-European countries,
including the U.S. There is a detailed subject index in the back and
a list of information sources.
Consumer International. Annual. 1996/97, 1999/2000-2006/2007
Location: HC 79.C6 C666
This is a companion volume to the immediately preceding item With the
focus on consumer markets and retail products.
Consumer USA. Irregular. 2002, 2006.
Location: HC 101 .C744
A companion volume to the immediately two preceding volumes this has
more information on the U.S consumer markets.
Lifestyle Market Analyst. Annual. 1989-1990, 1992-1999,
2001-.
Location: REF HF.5415.3.L5 (LATEST IN READY REFERENCE, NEXT LATEST IN
REFERENCE STACKS; EARLIER IN STACKS).
Provides analysis of geographical areas demographically and also as
regards lifestyle interests (e.g. bowling foreign travel). It also provides
information on lifestyle segments (e.g. what sorts of people like to
do needlework and what else they like to do) and on"consumer segment
groups" (e.g. single males, 45-64 years old).
Choices III: New Simmons Study of Media and Markets.
Semi-Annual.
Location: COMPUTER NEAR THE REFERENCE DESK
Provides demographic, geographic, and psychographic data on consumer
buying behavior, largely as it relates to brands and media. It can be
a bit tricky to use, but the library documentation at the Reference
Desk which explains how to use it. There are also instructions at http://www.libs.uga.edu/ref/simmons/index.html. This is put out by the Simmons Market
Research Bureau and continues Study of Media and Markets (see below).
Study of Media and Markets. Annual. 1982-1983, 1986-1994.
Location: HC 106.7.S8
Provides demographic, geographic, and psychographic data on consumer
buying behavior, largely as it relates to brands and media. It can be
a bit tricky to use, but the library has a separate handout entitled
"Simmons Market Research Bureau and Mediamark Research, Inc."
which explains how to use the series. This series is put out by the
Simmons Market Research Bureau. Continued by Choices III (see above).
Mediamark Research. Annual. 1994, 1997.
Location: HF5415.3
Similar to Study of Media and Markets by Simmons (see above). Like it,
it can be a bit tricky to use, but the library has a separate handout
entitled "Simmons Market Research Bureau and Mediamark Research,
Inc." which explains how to use the series.
Economic Report of the President. Annual. 1947-.
Location: REF HC 106.5 .A272. (EARLIER IN STACKS). Also at www.gpoaccess.gov/eop/
A report of the U.S. President's Council of Economic Advisors. It includes
statistical tables at the end.
Survey of Buying Power and Media Markets. Annual. 1997-.
Location: REF HC 106.3 .S16 (EARLIER EDITIONS IN STACKS)
An excellent place to look for statistics and five-year projections
on population, income, and retail trade for regions, states, and metropolitan
areas. There are also some rankings of metropolitan areas according
to various criteria.
Survey of Buying Power. Annual. 1986-1990, 1992-1995.
Location: HC 106.3 .S16
An excellent place to look for statistics on population, income, and
retail trade for regions, states, and metropolitan areas. There are
also some rankings of metropolitan areas according to various criteria.
Succeeded by Survey of Buying Power and Media Markets (see above).
Survey of Media Markets. Annual. 1992-1995.
Location: HC 106.3.S161
"This companion volume to... Survey of Buying Power [see above]
provides population, income, and retail sales data for Media Markets,
as well as Five-Year Metro Market Projections and current Merchandise
Line sales statistics." Succeeded by Survey of Buying Power and
Media Markets (see above).
Market Guide. Annual. 1984-.
Location: REF PN 4700 .E251 (EARLIER EDITIONS IN STACKS).
For each newspaper market (usually a city or town) gives information
on population, industries, retail outlets, etc. Also provides rankings
and tables of data. Covers Canada as well as the U.S.
Rand McNally Commercial Atlas and Marketing Guide.
Location: REF G 1036. R2 (KEPT ON ATLAS CASE). LATEST EDITION ONLY RETAINED.
NEXT LATEST AT VIRGINIA CAMPUS LIBRARY
Gives business information not usually found in atlases, as well as
demographic data.
Advertising
Ad*Access
Location: http://scriptorium.lib.duke.edu/adaccess
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund,
presents images and database information for over 7,000 advertisements
printed in the U.S. and Canadian newspapers and magazines between 1911
and 1955. Ad*Access concentrates on five main subject areas: Radio,
Television, Transportation, Beauty and Hygiene, and World War II, providing
a coherent view of a number of major campaigns and companies through
images preserved in one particular advertising collection available
at Duke University. The advertisements are from the J. Walter Thompson
Company, Competitive Advertisements Collection of the John W.
Hartman Center for Sales, Advertising, and Marketing History in
Duke University's Rare Book, Manuscript, and Special Collections
Library.
Advertising Age Encyclopedia of Advertising.
Location: REF HF 5803 .A38 2003
This covers histories of advertisers, brands, markets, and agencies;
biographies; and theory, methods, and practices of advertising.
Standard Directory of Advertising Agencies.
Location: REF HF 5805 .S72. LATEST EDITION ONLY RETAINED.
Standard Directory of Advertisers.
Location: REF HF 5805. S7. LATEST EDITION ONLY RETAINED.
This indicates in what media a company advertises and also, when possible,
its advertising expenditures.
Standard Directory of International Advertisers and Agencies.
Location: REF HF 5804 .S73 . LATEST EDITION ONLY RETAINED.
It is a companion volume to the two immediately preceding items giving
information on non-U.S. Advertisers and Agencies.
Standard Rate and Data Service Directories.
These directories typically give such data as advertising rates, circulation,
and specifications. ONLY LATEST EDITIONS ARE RETAINED.
SRDS Business Publication Advertising Source.
Location: REF HF 5905.S792
SRDS Circulation.
Location: REF HF 5905.S75
Provides detailed newspaper circulation information.
SRDS Consumer Magazine Advertising Source.
Location: REF HF 5905.S725
SRDS Interactive Advertising Source.
Location: REF HF 5805.S68
SRDS Newspaper Advertising Source.
Location: REF HF 5905.S73
SRDS Out-of-Home Advertising Source
Location: REF HF 5813 .U6088
SRDS Print Media Production Source.
Location: REF HF 5905.P7
SRDS Radio Advertising Source.
Location: REF HF 5905.S74
This does not include advertising rates.
SRDS TV & Cable Source.
Location: REF HF 5905 .S745
This does not include advertising rates.
Thumbnail Media Planner: Media Costs and Data. Annual.
Retain Latest Two Years.
Location: REF HF 5415.3 .T48 (NEXT LATEST ON RESERVE)
For more information, call the Reference Desk at 202-994-6048 or use
the E-mail Reference Form. This page is maintained
by Shmuel Ben-Gad.
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