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GSPM Brings Battleground Poll to GW
University to House Archive of Highly Regarded Election Survey
April 07, 2004
The George Washington University announced today that it will sponsor the "2004
Battleground Poll," a highly regarded bi-partisan election survey which is conducted by
top polling firms Lake, Snell, Perry and Associates and The Tarrance Group. The survey
will now be known as "The George Washington University Battleground Poll." In addition,
GW's Gelman Library will become the official archive for all Battleground Polls conducted
to date, as well as GW-Battleground Polls in the future.
GW's role in the Battleground Polls will be guided by GSPM Dean Christopher Arterton,
who views this new relationship as useful both today and in the future. "By becoming the
archive of the Battleground Polls since 1991, GW gains a valuable resource for use by our
students and professors and for political scientists and practitioners everywhere," said
Arterton. Ed Goeas of the Tarrance Group serves as a senior advisor to the GSPM on its
Council on American Politics and worked closely with the GSPM to make the move.
The Battleground Poll is a collaborative, bi-partisan survey produced by Republican
strategist Ed Goeas of the Tarrance Group and Celinda Lake of Lake, Snell, Perry and
Associates. Started in 1991, the polls have gained widespread media recognition as reliable
bellwethers of national opinion and voters' intentions. "We are very pleased to be working
with George Washington University on Battleground 2004," said Battleground pollsters Celinda
Lake and Ed Goeas. "This is a tremendous partnership with an institution that is known for
linking both the practitioners and scholars of political campaign."
The first GW-Battleground Poll was released at a press conference at the National Press Club
on April 14. Dean Arterton moderated the discussion.
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