CONTENTS

Volume 8, Number 2
March-April 2003

Vol. 8, Num. 2: Contents | Editorial | Up Front | Abstracts

EDITORIAL (HTML | PDF)

A Global Health Opportunity with Effective Leadership
SCOTT C. RATZAN

UP FRONT (HTML | PDF)

Vital Data

Prescriptions

ARTICLES  abstracts from the print version

Tobacco Counter-Advertising: A Review of the Literature and a Conceptual Model for Understanding Effects
GINA AGOSTINELLI, JOEL W. GRUBE

The Effectiveness of Gateway Communications in Anti-Marijuana Campaigns
MARCO C. YZER, JOSEPH N. CAPPELLA, MARTIN FISHBEIN, ROBERT HORNIK, R. KIRKLAND AHERN

Increasing Intention to Comply with Pharmaceutical Product Instructions: An Exploratory Study Investigating the Rolesof Frame and Plain Language
AMANDA B. BOWER, VALERIE A. TAYLOR

The Relationship of Parental Reinforcement of Media Messages to College Students' Alcohol-Related Behaviors
ERICA WEINTRAUB AUSTIN, YIN JU CHEN

A Qualitative Analysis of Patient-Centered Dentistry in Consultations with Dental Phobic Patients
KÁROLY R. KULICH, ULF BERGGREN, LILLEMOR R.-M. HALLBERG

BOOK REVIEW

Handbook of Communication and People with Disabilities.
Dawn Braithwaite and Teresa Thompson (Eds.).
Reviewed by Jim L. Query, Jr., Darnell L. Thomas, Ashley R. Tilka, & Alicia B. Denney