CONTENTS

Volume 7, Number 3
May-June 2003

Vol. 7, Num. 3: Contents | Editorial | Up Front | Abstracts

EDITORIAL (HTML | PDF)

The Plural of Anecdote is not Evidence
SCOTT C. RATZAN

UP FRONT (HTML | PDF)

Vital Data

Prescriptions

ARTICLES  abstracts from the print version

Enhancing Health Knowledge, Health Beliefs, and Health Behavior in Poland through a Health Promoting Television Program Series
Fiona Chew, Sushma Palmer, Zofia Slonska, Kalyani Subbiah

An Examination of Adolescents Who Were and Were Not Exposed to "Teens Stopping AIDS": Reaching the Hard-to-Reach
Yuko Mizuno, May Kennedy, Kristen Weeks-Norton, Jaana Myllyluoma

Factors Influencing Medical Information Seeking Among African American Cancer Patients
Alicia K. Matthews, Sarah A. Sellergren, Clara Manfredi, Maryann Williams

Accounts from the Field: A Public Relations Perspective on Global AIDS/HIV
Nilanjana R. Bardhan

FORUM

New Insights into How Mass Media Works For and Against Tobacco
Lawrence W. Green, Rebecca L. Murphy, Jeffrey W. McKenna

VIDEO REVIEWS

Beyond Consumption: Retail at the Edge
Mahela Shaw and Mara Adelman
Reviewed by Nichole Egbert