CONTENTS

Volume 12, Number 7
October 2007

Vol. 12, Number 7: Contents | Editorial | Abstracts

EDITORIAL (HTML | PDF)

More Evidence of Communication for Patients - Time for Action
Scott C. Ratzan

ARTICLES  abstracts from the print version

The Effect of Qualifying Language on Perceptions of Drug Appeal, Drug Experience, and Estimates of Side-Effect Incidence in DTC Advertising
Joel Davis

The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review
Daniel J. O'Keefe; Jakob D. Jensen

The Effectiveness of Gain-Framed Messages for Encouraging Disease Prevention Behavior: Is All Hope Lost?
Amy E. Latimer; Peter Salovey; Alexander J. Rothman

Assessing Health Numeracy Among Community-Dwelling Older Adults
Lorie Donelle; Laurie Hoffman-Goetz; Jose F. Arocha

Perceptions of Traditional Information Sources and Use of the World Wide Web to Seek Health Information: Findings From the Health Information National Trends Survey
Stephen A. Rains

Utilizing Computerized Entertainment Education in the Development of Decision Aids for Lower Literate and Naïve Computer Users
Maria L. Jibaja-Weiss; Robert J. Volk

Book Review:

Ellingson, L. (2005). Communicating in the Clinic: Negotiating Frontstage Backstage Teamwork Creskill, NJ: Hampton Press.
Lynn M. Harter