CONTENTS

Volume 10, Number 8
December 2005

Vol. 10, Number 8: Contents | Abstracts

ARTICLES  abstracts from the print version

The Application of Youth Substance Use Media Campaigns to Problem Gambling: A Critical Evaluation
Andrea M. Byrne, Laurie Dickson, Jeffrey L. Derevensky, Rina Gupta, Isabelle Lussier

Parent Ads in the National Youth Anti-Drug Media Campaign
Michael T. Stephenson and Brian L. Quick

Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising
Jisu Huh, Denise E. DeLorme, Leonard N. Reid

Designing and Implementing E-health Applications in the UK's National Health Service
D. Jane Bower, Nessa Barry, Margaret Reid, John Norrie

Gene Cuisine or Frankenfood? The Theory of Reasoned Action as an Audience Segmentation Strategy for Messages About Genetically Modified Foods
Kami J. Silk, Judith Weiner, Roxanne L. Parrott

Targeting Adolescents? The Content and Frequency of Alcoholic and Nonalcoholic Beverage Ads in Magazine and Video Formats November 1999–April 2000
Erica Weintraub Austin and Stacey J.T. Hust

Book Review

A Review of: “The Renewal of Generosity: Illness, Medicine and How to Live”: Frank, A. (2004). Chicago: University of Chicago Press
Mark Leeman and Lynn Harter