Volume 1, Number 4
October-December 1996

Vol. 1, Num 4: Contents | Editorial | Up Front | Abstracts

UP FRONT

Vital Data

Prescriptions

ARTICLES  abstracts from the print version

Predicting Risk Behaviors: Development and Validation of a Diagnostic Scale
Kim Witte, Kenzie A. Cameron, Janet K. McKeon, and Judy M. Berkowitz

Social Marketing and Diffusion-Based Strategies for Communicating with Unique Populations: HIV Prevention in San Francisco
James W. Dearing, Everett M. Rogers, Gary Meyer, Mary K. Casey, Nagesh Rao, Shelly Campo, Geoffrey M. Henderson

Values and Justifications in Health Communication Interventions: An Analytic Framework
Nurit Guttman

FORUM

Co-opting Our Public Health
Michael D. Basil

BOOK REVIEW

Marketing Social Change by Alan R. Andreasen
Review by Mary Joyce