Journal of Health Communication: International Perspectives
Editorial BoardEditor-in-Chief Scott C. Ratzan, MD, MPA Managing Editor Wendy Meltzer Book Review Editor Kimberly N. Kline - University of Texas at San Antonio Editorial Review Board Collins Airhihenbuwa - Pennsylvania State
University, USA Managing Editor Wendy Meltzer - George Washington University Center for Global Health, USA Scott C. Ratzan, Editor-In-Chief, MD, MPA is Vice President, Government Affairs, Europe for Johnson & Johnson. He also is Editor-in-Chief of the Journal of Health Communication: International Perspectives and holds faculty appointments at Yale University School of Medicine, Tufts University School of Medicine, George Washington University, the College of Europe (Belgium) and the University of Cambridge. He has been involved in a variety of global and domestic initiatives including his recent work at the U.S. Agency for International Development where he led the design for strategic health communication implementation for over 65 countries. From 1990-1998 he was co-founder and Director of the Emerson/Tufts Program in Health Communication, a joint master's degree program between Emerson College and Tufts University School of Medicine. Dr. Ratzan recently was principal author of Attaining Global Health: Challenges and Opportunities, 2000, as well as the Mad Cow Crisis: Health and the Public Good, 1998 and AIDS: Effective Health Communication for the 90s, 1993. He has consulted with a variety of organizations including World Health Organization, Institute of Medicine and a number of U.S. Governmental agencies. Dr. Ratzan recently published "One
Mad Cow Sets Off a Stampede" in the New York Times on December
30, 2003. (Education: M.D., University of Southern California; M.P.A., John F. Kennedy School of Government, Harvard University; M.A., Emerson College; A.B., Occidental College) Collins O. Airhihenbuwa, PhD, MPH, is a Professor, Department of Biobehavioral health, the Pennsylvania State University. He is also the Director of the Center for Health and Culture, a consulting firm at www.healthandculture.com. He is internationally known for his research on culture and health behavior for which he has published numerous articles and book chapters. Among his publications are Health and Culture: Beyond the Western Paradigm published by Sage and UNAIDS Communications Framework for HIV/AIDS: A New Direction published by UNAIDS in Geneva, Switzerland. He is the author of a cultural model (PEN-3) for health behavior with a focus on people of African descents. He is also the lead author and project leader for the UNAIDS/Penn State Communications Framework for HIV/AIDS. He is currently the principal investigator of a research partnership with Dr. Olive Shisana on Capacity Building for research on HIV/AIDS stigma in South Africa. He is the American Association for Health Education's 1998 Scholar of Year and the American Journal of Health Promotion's 2000 Symbol of HOPE award recipient. Thomas E. Backer (Ph.D., University of California, Los Angeles) is the president of the Human Interaction Research Institute, a Los Angeles-based nonprofit center for research, policy study, and intervention concerning innovation and change. He also is an associate clinical professor of medical psychology at the University of California, Los Angeles, School of Medicine. He is also a working educational film-maker and consults with public and private organizations on management of innovation and change. Backer's major professional interests are the human dynamics of change in individuals and organizations, the use of strategic planning and other management approaches to guide innovation and change, and the psychology of creativity. He is the author of more than 350 books, articles, and research reports, the most recent being Designing Health Communication Campaigns: What Works? and Organizational Aspects of Health Communication Campaigns: What Works?, both written with Everett Rogers. He is also the author of Drug Abuse Technology Transfer and was the guest editor of the March 1991 issue of Knowledge: Creation, Diffusion, Utilization, devoted to federal agency programs on knowledge use. Backer was the winner of the 1989 Mrs. Swanson Award of the Knowledge Utilization Society and the 1987 Consulting Psychology Research Award of the Division of Consulting Psychology of the American Psychological Association. Michael Basil (PhD, Stanford University), worked as a social activist focusing on environmental issues and nuclear disarmament hile obtaining his bachelor's and master's degrees. After getting his master's degree, Mike worked as a substitute teacher in southern California and as an ESL (English as Second Language) teacher in Tokyo Japan. He did his PhD at Stanford University, studying advertising, how people process persuasive messages, and research methods. Mike started his academic career at the University of Hawaii (three years) and during this time he began studying the effects of celebrities. He then went to the University of Denver (six years) and began to collaborate with Porter Novelli and the US Centers for Disease Control to investigate how marketing theory, techniques, and data can be used to enhance public health. Mike joined the University of Lethbridge in 2000. He is currently a professor of marketing. Now he focuses on the managerial side of marketing including how companies and causes can most effectively market healthy products to consumers. His full academic vita is available at http://people.uleth.ca/~michael.basil/vitachronological.pdf. Christina S. Beck (Ph.D., University of Oklahoma, 1992) is an associate professor in the School of Communication Studies at Ohio University. The author of two award-winning books on health communication, Beck also co-edited a book on the Hill-Thomas hearings, and she has published numerous journal articles and invited book chapters. Current projects include a co-edited book on health narratives, targeted for publication in the fall of 2004. Her research interests span the areas of health communication, language and social interaction, and mass communication. Beck currently serves on the editorial boards of Health Communication, Journal of Applied Communication Research, and Communication Studies, in addition to her work as contributing book review editor for Journal of Health Communication: International Perspectives. Her three year term as editor of Communication Yearbook will begin in 2005. Jay M. Bernhardt (Ph.D., University of North Carolina at Chapel Hill) is the incoming Director of the Centers for Disease Control and Prevention's (CDC) new National Center for Health Marketing (NCHM). Jay comes to CDC from the Department of Behavioral Sciences and Health Education at the Rollins School of Public Health at Emory University, where he has been a faculty member and Founding Director of the Center for Public Health Communication. Jay's public health work has focused on communication, marketing, and e-health research and evaluations with diverse intended audiences addressing a wide range of public health issues, including violence prevention, smoking cessation, injury prevention, cancer prevention and control, human genetics, health literacy, sexually transmitted diseases, alcohol use, prenatal care, physical activity, and nutrition. Dr. Bernhardt serves on many national and regional boards and task forces, including the Executive Board of the American Public Health Association, for which he serves as Vice Chair. In addition he serves as Associate Editor for Health Education Research and as an Editorial Board Member for the Journal of Health Communication. Dr. Bernhardt has won several awards for his work and leadership, including the prestigious Jay S. Drotman Memorial Award from the American Public Health Association. Michael A. Chamberlain (Ph.D., Florida State University) is a journalist, management consultant, publisher, and communications specialist with a professional career spanning nearly 30 years. He has worked on newspapers, business and consumer magazines, and radio and television programs on both sides of the Atlantic. He has lectured at Florida State University and was a visiting professor in communication studies at Emerson College before returning to England to become the director of New Media Activities for United Newspapers, now called United Business Media. After serving as Head of Media Worldwide for Arthur D Little, the international management consultancy head-quartered in Cambridge, Mass., he joined IBM as Head of Media and Content, Europe, Middle East & Africa, in January 2001. His journalistic accomplishments include founding Marketing Week (Britain's most successful marketing, advertising, and media publication). He has contributed to various books and academic journals. Joel J. Davis (Ph.D., University of Chicago) is an Associate Professor in the School of Communication, San Diego State University where his teaching and research focus on advertising strategy, research, ethics and regulation. He is the author of Advertising Research: Theory and Practice and numerous journal articles. Davis' current research relates to Direct to Consumer pharmaceutical advertising, with particular emphasis on the manner in which advertisers present and consumers interpret information related to drug side effects. William DeJong (Ph.D., Stanford University), a social psychologist, is a lecturer at the Harvard School of Public Health, where he teaches graduate classes on the use of mass media in health promotion, and is a clinical associate professor of medicine at the Tufts University School of Medicine. An important facet of Dr. DeJong's work is the development and testing of health communication and social marketing strategies, ranging from public service announcements and educational films to comprehensive mass media campaigns. His areas of interest include cancer prevention through tobacco control, alcohol control and drunk driving prevention, violence prevention, and organ donation. DeJong has authored more than 260 monographs, book chapters, and academic papers in the diverse fields of mass communications, health promotion, criminal justice, and social psychology. His recent publications include The Media and the Message, published by the National Campaign to Prevent Teen Pregnancy, Preventing Interpersonal Violence Among Youth: An Introduction to Alcohol, Community, and Mass Media Strategies, published by the U.S. Department of Justice; "A Review of National Television PSA Campaigns for Preventing Alcohol-impaired Driving, 1987-1992," published in the Journal of Public Health Policy; and "Options for Increasing Organ Donation: The Potential Role of Financial Incentives, Standardized Hospital Procedures, and Public Education to Promote Family Discussion," published in The Milbank Quarterly. Timothy Edgar (Ph.D. 1986, Purdue University) is an Associate Professor and Director of the Graduate Program in Health Communication in the Department of Marketing Communication at Emerson College where he teaches health communication and behavioral theory. He also has a secondary appointment as an Adjunct Associate Clinical Professor of Family Medicine and Community Health at the Tufts University School of Medicine. His current research focuses on strategies for explaining illness and the development of core competencies for health communication professionals. Prior to joining the Emerson faculty, Dr. Edgar was a Senior Study Director at Westat in Rockville, Maryland for where he directed numerous health communication evaluation studies, primarily for the Centers for Disease Control and Prevention (CDC). Before working at Westat, Dr., Edgar was on the faculty at the University of Maryland where engaged in a research program devoted to communication issues related to HIV/AIDS. During that time, he co-edited a book titled AIDS: A Communication Perspective. Dr. Edgar has been the recipient of numerous academic honors and awards, and he has published widely in professional journals and texts. Caswell A. Evans, Jr., CEVANS@dhs.co.la.ca.us (D.D.S., Columbia University; M.P.H., University of Michigan) is the director of Public Health Programs and Services, Los Angeles County, and in this capacity is responsible for the administration of disease prevention, health promotion, and health protection services for more than 9 million residents. He is an adjunct professor in the School of Public Health and School of Dentistry at the University of California, Los Angeles; he is also an associate professor at Charles R. Drew Postgraduate Medical School. He is a diplomate of the American Board of Dental Public Health. He serves on the Board of Directors of the National Association of City and County Health Officials. In 1992, he was elected into the Institute of Medicine of the National Academy of Sciences. In 1994, Dr. Evans became the president of the American Public Health Association. In 1993, he was the first recipient of the Beverlee A. Meyers Award for Excellence in Public Health, conferred by the California State Department of Health Services, and he was recently honored with the prestigious Champion of Prevention Award from the Centers for Disease Control and Prevention, for leadership in establishing a National Public Health Week. Gary L. Filerman ( PH.D., University of Minnesota) is a professor of Health Studies at Georgetown University. His fields of interest are leadership development for health services, health workforce policy and global health. He has served as president of the Association of University Programs in Health Administration, executive secretary of the Accrediting Commission on Education for Health Administration, associate director of the Pew Commission on the Future of the Health Professions, vice president for international development of Planned Parenthood Federation, senior health advisor at the Academy For Educational Development and interim chairman of the Department of Health Services Management and Policy at George Washington University. Dr. Filerman has served as a consultant to foundations, international agencies, educational institutions and governments in 38 countries. He has worked with the World Bank and the International Finance Corporation. He was the founding editor and serves on the board of The Journal of Health Administration Education and has published over 60 articles, books and monographs. He is also president of the David A. Winston Health Policy Fellowship and serves on the boards of several non-profit organizations and businesses. Vicki S. Freimuth (Ph.D., Florida State University) is a Professor in the Department of Speech Communication and the Grady College of Journalism and Mass Communication at the University of Georgia. Formerly, she was the Director of Communication at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia. She also was the Director of Health Communication and Professor in the Department of Communication at the University of Maryland, College Park. Dr. Freimuth developed the first graduate program with a health communication focus in this country, an approach that many universities have since emulated. In 2004 she was given a Distinguished Career Award by the American Public Health Association. In 1998, she received the prestigious Outstanding Health Communication Scholar Award from the National and International Communication Associations. Dr. Freimuth is the author of Searching for Health Information and co-editor of AIDS: A Communication Perspective. Her publications have appeared in the Journal of Health Communication, Human Communication Research, Journal of Communication, American Journal of Public Health, Health Education Quarterly, and Science Technology and Human Values. She has been Chair of the Health Communication Division of the International Communication Association and has provided strategic vision on health communication to many private and federal health organizations. She has also been the director of research at Porter Novelli and Associates, a public affairs firm in Washington, D.C. and serves on a number of advisory boards. Paul A. Gaist (Ph.D., M.P.H.) is a health scientist administrator in the Office of AIDS Research, Office of the Director, at the National Institutes of Health. He has a PhD and MPH from from the Johns Hopkins University Bloomberg School of Public Health. These degrees are in behavioral sciences and health education, and health policy and management, respectively. He also has degrees in psychology and physiology from the University of California, Berkeley. He is an adjunct Associate Professor at the Bloomberg School of Public Health with joint appointments in the Department of Epidemiology and the Department of Health Policy and Management. Previously in his career, he has been an intramural researcher at the National Institute for Mental Health (NIMH), a program director for the Psychobiology Branch of the NIMH, the deputy director for HIV/AIDS for the Alcohol, Drug Abuse, Mental Health Administration, and a senior health advisor at the White House National AIDS Program Office. Jeanne P. Goldberg (Ph.D., Tufts University) is a professor of nutrition and director of the Graduate Program in Nutrition Communication and the Nutrition Communication Center at Tufts University School of Nutrition. Goldberg served as principal investigator of the research that led to the selection of the Food Guide pyramid by the U.S. Department of Agriculture and the U.S. Department of Health and Human Services. Among her current research is a project partnership with the Yale University School of the 21st Century focused on schoolwide interventions to promote healthy diets and increased physical activity among elementary school children. She is also co-principal investigator on a communications-based obesity prevention project for minority women sponsored by the National Institutes of Health. Goldberg also consults on consumer nutrition issues to the food industry and the government. She is currently a member of the Food and Drug Administration's Food Advisory Committee and a trustee of the International Food Information Council Foundation. For more than 20 years, Goldberg co-authored a newspaper column on nutrition that was nationally syndicated by the Washington Post Writers Group and appeared in more than 160 newspapers. For several years, she also wrote a monthly nutrition column for Weight Watchers magazine. She is co-author of Dr. Jean Mayer's Diet and Nutrition Guide (Pharos Books, 1990) and is the nutrition contributing editor of the Ladies Home Journal. Bernard D. Goldstein, (M.D. New York University School of Medicine, 1962) is the Dean of the University of Pittsburgh's Graduate School of Public Health. He served as the Director of the Environmental and Occupational Health Sciences Institute, a joint program of Rutgers University and the University of Medicine and Dentistry of New Jersey (UMDNJ)- Robert Wood Johnson Medical School from 1986-2001. He was the Chair of the Department of Environmental and Community Medicine, UMDNJ-Robert Wood Johnson Medical School from 1980-2001. Dr. Goldstein earned his B.S. degree at the University of Wisconsin in 1958 and his M.D. degree at New York University School of Medicine in 1962. He is a physician, board certified in Internal Medicine and Hematology; board certified in Toxicology. Dr. Goldstein is also Immediate Past President for the Society for Risk Analysis, Vice President of the Scientific Committee on Problems of the Environment (SCOPE), and a member of the NIH National Advisory Environmental Health Sciences Council (NAEHS). Dr. Goldstein was Assistant Administrator for Research and Development, U.S. Environmental Protection Agency, 1983-1985. His past activities include Member and Chairman of the NIH Toxicology Study Section and EPA=s Clean Air Scientific Advisory Committee; Chair of the Institute of Medicine Committee on the Role of the Physician in Occupational and Environmental Medicine, the National Research Council Committees on Biomarkers in Environmental Health Research and Risk Assessment Methodology and the Industry Panel of the World Health Organization Commission on Health and Environment. He is a Member of the Institute of Medicine where he has chaired the Section on Public Health, Biostatistics, and Epidemiology and he has been a Member of the Institute of Medicine Committee on Environmental Justice: Research, Education, and Health Policy Needs. He was the first Principal Investigator of the Consortium of Risk Evaluation with Stakeholder Participation (CRESP). Dr. Goldstein served as Acting Dean of the UMDNJ-School of Public Health from 1998 to 1999, the first year of its formation. He is the author of over two hundred articles and book chapters related to environmental health sciences and to public policy. Muhiuddin Haider, PhD, MA, MS is an
Associate Professor in Global Health School of Public Health,
University of Maryland,
College Park MD. From Asia and the Middle East, to sub-Saharan Africa and Latin
America, Professor Haider has worked on the ground to strengthen the health
systems of developing nations. Among his areas of special expertise are
health communications, infrastructure development, training, capacity
building, and health care reform, with an emphasis on reproductive health,
family planning, AIDS prevention, maternal and neonatal health, child
survival, and water management. In addition to his teaching responsibilities,
Professor Haider is senior associate of the School's Center for Global
Health. He also serves as adjunct faculty at Johns Hopkins University's
School for Advanced International Studies, where he teaches courses on
HIV/AIDS prevention and communication, and as a visiting professor in
health communication at the James P. Grant School of Public Health at
BRAC University in Bangladesh. Professor Haider, a native of Bangladesh,
was country representative for Nepal for the Johns Hopkins Center for
Communication Program, leading USAID-funded public health activities in
behavior change and has also served as training director for the Pakistan
Private Sector Population Program. Karen Hein (M.D., Columbia University, College of Physicians and Surgeons, l970) is the President of the William T. Grant Foundation. Dr. Hein was the Executive Officer of the Institute of Medicine (National Academy of Sciences) from December 30, 1994 to June 30, 1998. Dr. Hein is Clinical Professor of Pediatrics, Epidemiology and Social Medicine at Albert Einstein College of Medicine in New York. From l993-l994 she worked on health care reform as a member of the Senate Finance Committee staff in Washington, D.C., drafting legislation related to health benefits, workforce, and financing medical education and academic health centers. She was one of the founding members of the Dartmouth Medical School Board of Overseers (1973-1978). During the past 30 years, Dr. Hein has assumed a variety of roles related to health policy through her activities in program development, teaching and clinical research. She directed a model program for health care of juvenile detainees. In l987, she founded the nation's first adolescent HIV/AIDS program. She worked closely with the Board of Education to expand AIDS education to the million students in the New York City public school system. She has written over l50 articles, chapters and abstracts related to adolescent health, particularly focusing on high risk youth. Her book entitled, AIDS: Trading Fears for Facts, has sold over 100,000 volumes. As President of the William T. Grant Foundation, she has shaped the current focus of the Foundation's efforts to "help create a society that values young people and enables them to reach their full potential." Under her leadership, the Foundation has celebrated the appointment of the 100th W.T. Grant Scholar in 2002 and instituted the W.T. Grant Prize for collaboration among scholars, practitioners and others in 2003. She is currently on the editorial advisory boards of 3 journals, a member of the Board of Directors of 7 national organizations, including the National Board of Medical Examiners and Consumer's Union, and is Chair of the Board of the Center for Health Care Strategies. Larry Hershfield manages The Health Communication Unit, at the Centre for Health Promotion, University of Toronto. He plans all aspects of service delivery through THCU, including designing, contracting experts and co-facilitating many of the Unit's workshops. Larry also conducts consultations for the Unit and contributes significantly to the content of workshops, resource materials and consultations. A member of the Centre for Health Promotion since 1991, he has managed, coordinated, and participated in a wide variety of other health promotion projects. . Larry has made major contributions to facilitating health promotion in Ontario through such roles as curriculum consultant to the Health Promotion Summer School. He co-teaches a graduate course in health communication for the Department of Public Health Sciences, Univerity of Toronto. Prior to his involvement with the Centre, he held senior positions in the public health field, including Director of Prevention and Health Promotion Programs Division at the Addiction Research Foundation. Larry's interest in health communication and health promotion was shaped by graduate work in Social Psychology. Laurie Hoffman-Goetz (Ph.D., University of Michigan; M.P.H., George Washington University) is a Full Professor in the Department of Health Studies and Gerontology at the University of Waterloo, Ontario, Canada and an affiliated scientist with the Centre for Behavioural Research and Program Evaluation of the National Cancer Institute of Cancer. She teaches health and risk communication in public health for MPH students and conducts research on the impact of health literacy and health numeracy on understanding cancer risk information among diverse populations and older adults, media framing of cancer risks, assessment of cultural sensitivity of health information, consumer health informatics and the use of new information technologies to deliver health information. Her research is published in a wide variety of journals including Journal of Health Communication, Medical Informatics and the Internet in Medicine, the Canadian Journal of Public Health, Ethnicity & Disease, Women and Health, Psycho-Oncology, Journal of Cancer Education, Health Education and Behavior, and Social Science & Medicine. She also conducts basic biomedical research in exercise, immunology and cancer prevention. Robert Hornik (Ph.D., Stanford, 1973) is Wilbur Schramm Professor of Communication and Health Policy at the Annenberg School for Communication, University of Pennsylvania. He has led efforts to design or evaluate more than 25 large-scale public health communication and education programs. Some major projects for which Hornik has been principal investigator include USAID-sponsored evaluations of national AIDS education programs in four developing countries (AIDSCOM), and of communication for child survival programs in ten developing countries (HEALTHCOM),and foundation-supported evaluation of two anti-domestic violence prevention interventions in the United States. He was co-principal investigator and scientific director for the NIDA-funded evaluation of the National Youth Anti-Drug Media Campaign. He is currently Director of the NCI-funded Center of Excellence in Cancer Communication Research at Penn which focuses on the role of public information in cancer. He is editor of Public Health Communication: Evidence for Behavior Change, (Lawrence Erlbaum Associates,2002) which presents the essential evidence that public health communication in a variety of forms has influenced important health behavior and outcomes. James N. Hyde (M.A., Boston University; M.Sc., Harvard School of Public Health) is an associate director of the Tufts-Emerson Master's Degree Program and assistant professor of community health at Tufts University School of Medicine. Hyde currently directs National Institutes of Health and Environmental Protection Agency-funded research activities that span the areas of prevention and primary care practice, environmental health policy, and tobacco control. His teaching responsibilities in the school of medicine include epidemiology and biostatistics, preventative medicine, and the development of a new four year course entitled Patient-Doctor-Society. Before his appointment at Tufts, he spent 4 years as the director of the Division of Preventative Medicine in the Massachusetts Department of Public Health and 4 years at the Children's Hospital Medical Center in Boston as a research associate in the Department of Pediatrics at the Harvard Medical School. He has developed and maintains close working relationships with public-sector colleagues at state and local levels while serving as a consultant to or working for federal agencies including AHCPR, the Centers for Disease Control and Prevention, and the Environmental Protection Agency. Gary L. Kreps (Ph.D., University of Southern
California) is Professor and Chair of the Department of Communication
at George Mason University (GMU) in Fairfax, VA, where he holds the Eileen
and Steve Mandell Endowed Chair in Health Communication. He also holds
a joint faculty appointment with the National Center for Biodefense at
GMU. Prior to his appointment at GMU, he served for five years as the
founding Chief of the Health Communication and Informatics Research Branch
at the National Cancer Institute (NCI), where he planned, developed, and
coordinated major new national research and outreach initiatives concerning
risk communication, health promotion, behavior change, technology development,
and information dissemination to promote effective cancer prevention,
screening, control, care, and survivorship. He has also served as the
Founding Dean of the School of Communication at Hofstra University in
New York, Executive Director of the Greenspun School of Communication
at UNLV, and in faculty and administrative roles at Northern Illinois,
Rutgers, Indiana, and Purdue Universities. Gary's areas of expertise include
health communication and promotion, information dissemination, organizational
communication, information technology, multicultural relations, and applied
research methods. He is an active scholar, whose published work includes
more than 200 books, articles, and chapters concerning the applications
of communication knowledge in society. He has edited several special issues
of major national and international scholarly journals concerning health
communication research and application. He has also received numerous
honors, including the "2004 Robert Lewis Donohew Outstanding Health
Communication Scholar Award" from the University of Kentucky, the
Future of Health Technology Institute's "2002 Future of Health Technology
Award," the Ferguson Report's "2002 Distinguished Achievement
Award for Outstanding Contributions in Consumer Health Informatics and
Online Health," the "2000 Outstanding Health Communication Scholar
Award" from both the International Communication Association and
the National Communication Association, and the "1998 Gerald M. Phillips
Distinguished Applied Communication Scholarship Award" from the National
Communication Association. Michael Lee Levy (M.D., University of California,
San Francisco: Ph.D.,University of Southern California) is currently an
professor in the Department of Neurological Surgery at the University
of California at San Diego School of Medicine in San Diego. He is the
Director of Pediatric Neurosurgery at Children's Hospital of San Diego
and Co-Director of the Residency Training Program and he specializes in
pediatric and neurovascular surgery. His laboratory interests include
tumor immunology and autoimmunity, specifically, the regulation of antitumor
immune response by G proteins. He is also involved in prevention and treatment-related
work considerations of penetrating head injuries, which usually are the
result of gang-related violence. Mack Lipkin, Jr. (M.D., Harvard University) is Professor of Medicine and Director of the Division of Primary Care, New York University School of Medicine, Founding President of the American Academy on Physician and Patient, and was Past-President of the Society of General Internal Medicine in 1992-93. He is Vice-Chairman and Vice-President of the Psychiatric Education in Primary Care Alliance. He is an international leader concerning the medical interview and related skills. Dr. Lipkin has written or edited eleven books and authored over 115 articles and chapters on the medical encounter, doctor-patient relationship, and psychosocial and psychiatric issues in Primary Care, as well as given numerous presentations on end-of-life issues and breaking bad news. The Lipkin Model, which he developed, involves simultaneous teaching of knowledge, skills, and attitudes in an intensive workshop format. Gregory Makoul, (Ph.D., Northwestern University) is director of the Program in Communication & Medicine and associate professor of Medical Education at Northwestern University Medical School. He is also a faculty member in the Department of Medicine and Northwestern University's Department of Communication Studies. Dr. Makoul is a fellow of the Institute for Health Services Research and Policy Studies at Northwestern University and an associate fellow of the Oxford Centre for Ethics and Communication in Health Care Practice. He has also served as a senior fellow of the Annenberg Washington Program in Communications Policy Studies. Dr. Makoul is involved with the Association of American Medical College's Medical School Objectives Project, with a focus on communication teaching and assessment as well as the broader area of professionalism. His research, conducted both in the United States and Oxford, England, focuses on communication, decision making, and health promotion in medical encounters. Edward Maibach, (Ph.D., Communication Research, Stanford University) is a Professor and Director, Center of Excellence in Climate Change Communication Research, Department of Communication, George Mason University, Fairfax, VA. Previously, Dr. Maibach served as Associate Director of the National Cancer Institute, and as Worldwide Director of Social Marketing at Porter Novelli where he developed the strategy for the $2B ONDCP National Youth Anti-Drug Media Campaign. His research - which focuses on improving the impact of population-based prevention and health enhancement initiatives - has been published in a wide variety of communication, general science, medical and public health journals including American Journal of Public Health, Archives of Internal Medicine, Communication Research, Health Affairs, Journal of Health Communication, Pediatrics, and Science. His co-edited volume (with Roxanne Parrott) Designing Health Messages was given a distinguished book award by the National Communication Association. Donald Morisky (Sc.D., M.S.P.H., Johns Hopkins University) is a professor and chair of the Department of Community Health Sciences at the University of California, Los Angeles, School of Public Health. Morisky has more than 30 years of experience in the conceptualization, development, planning, implementation, and evaluation of community-based health education programs, including family planning, cardiovascular risk reduction, cancer prevention, tuberculosis control, and AIDS/HIV education and prevention. His research interests lie in the identification of psychosocial and environmental determinants that influence positive health behaviors and the development of educational programs to respond to these identified needs. He has served as a consultant for the Rockefeller Foundation, the World Health Organization, and the USAID program in the Philippines. He has published widely in numerous health professional journals in the area of cardiovascular risk reduction, compliance behavior, tuberculosis control, and educational programs targeting HIV/AIDS prevention and control. He received the John Hume Award for significant achievement in doctoral research in 1982, the Early Career Award from the APHA in 1986, and was elected as a Distinguished Fellow in the American Academy of Health Behavior, and the Society for Public Health Education (SOPHE) in 2003. Ruth M. Parker is currently Professor of Medicine at the Emory University School of Medicine, with a secondary appointment at the Emory University School of Public Health in the Division of Epidemiology. Dr. Parker has focused extensively on healthcare issues of underserved populations, particularly health literacy. She was a principal investigator in the Robert Wood Johnson Literacy in Health Study and helped create a measurement tool to quantify patients' ability to read and understand health information. She has authored numerous papers on health literacy, and co-edited the complete bibliography of medicine on health literacy for the National Library of Medicine. She chaired the expert panel on health literacy for the Council of Scientific Affairs for the AMA, and was a member of the Institute of Medicine's Committee on Health Literacy.
J. Gregory Payne (Ph.D., University of Illinois; M.P.A., John F. Kennedy School of Government, Harvard University) is an author, speechwriter, and expert on political communication, ethics, and docudrama. He is the founding director of the Emerson College Political News Study Group and author of Tom Bradley: The Impossible Dream, MAYDAY: Kent State, and the play Kent State: A Requiem. His recent research publications include articles on ethics and the mass media, health communications, and political communication. He was the guest editor of and contributor to the 1993 issue of the American Behavioral Scientist entitled "Campaign '92: New Frontiers in Political Communication." He also served as a guest editor and contributor to the American Behavioral Scientist issue that analyzed the 1988 presidential campaign. He recently was published in AIDS: Effective Health Communication for the '90s and has had articles published in Communication and Persuasion, Health Communication, Exploration in Ethnic Studies, and California Journal. A former National Endowment for the Humanities fellow, he is the author of a theory of political communication in American politics, provides critical commentary for the national press on campaigns, and has presented scholarly papers at conferences and symposia throughout the globe. Jim L. Query, Jr., (Ph.D., Ohio University, 1990) is an Associate Professor of Communication at the University of Houston (UH), School of Communication. From 1991-1994, he served as the President of the Alzheimer's Association of Tulsa, Oklahoma. In addition to being a summer research fellow and consultant with the National Cancer Institute, he has worked and taught at the Indiana University School of Nursing, Indiana University Purdue University Indianapolis (IUPUI), the Ohio University College of Osteopathic Medicine, Ohio University, Ohio University East, University of Tulsa, and Loyola University Chicago (LUC). The bulk of his research examines the communication of social support during major life events such as retirement, caregiving during Alzheimer's, living with AIDS, and returning to higher education. His other research interests include communication among individuals with cancer and their caregivers, face-face and online support groups, health promotion interventions, Weick's model of organizing, and the Critical Incident Technique. Dr. Query has authored or co-authored eight journal articles, twelve book chapters, and five book reviews. From 1998-2002, Dr. Query was a Contributing Editor for the Journal of Health Communication: International Perspectives, editing some 20 book reviews. Dr. Query currently sits on two editorial boards and is the Editor of Communication Studies having recruited a 215 member editorial board. Dr. Query holds or has held several professional offices in the International Communication Association, National Communication Association, and Central States Communication Association. Dr. Query is also the 2003 recipient of the Outstanding Alumni Award bestowed by the faculty of the School of Interpersonal Communication, Ohio University. Ken Rabin (Ph.D., Vanderbilt University) is the head of international healthcare for Ruder Finn, a large, independent public relations consultancy whose healthcare practice is one of the top five worldwide. His principal clients are Bristol-Myers Squibb, Johnson & Johnson and the Pharmaceutical Research Manufacturers Association / Europe. He joined Ruder Finn as executive vice president of healthcare at Ruder Finn Washington, DC, where he was instrumental in developing US business with such clients as Johnson & Johnson, Sanofi-Synthelabo and Affymetrix. Dr. Rabin began his career in pharmaceutical public relations in 1980, as director of public affairs at Squibb, now Bristol-Myers Squibb. He moved to the agency side as head of the Hill & Knowlton New York healthcare practice in 1984, and in 1986 became national, and later worldwide, healthcare practice director based in H&K Washington. Prior to joining Squibb, he was associate professor and director of the public relations graduate program at American University in Washington, and has held academic administration positions at Meharry Medical College in Nashville, TN, and at the University of Tennessee, Chattanooga, TN. He was also a US Foreign Service information officer serving in Nigeria and Uganda during the late 1960s. Dr. Rabin has written extensively for pharmaceutical and public relations journals, and is a member of the editorial advisory boards of Public Relations Review and the Journal of Health Communication. The text on government information that he co-authored in 1981, Informing the People, was for many years the standard in its field. He holds a BA with honors in English from Cornell University, Masters degrees in teaching and literature from Yale University and the University of North Carolina, and a PhD in higher educational administration from the George Peabody College of Vanderbilt University. Rima Rudd, Sc.D., MSPH, is a member of the faculty of the Harvard University School of Public Health, Department of Society, Human Development, and Health. She teaches courses on health literacy, innovative strategies in health education, and program planning and evaluation. She is a public health educator and her funded studies center on health communication and on the design and evaluation of public health community based programs, such as Sisters Together, now a national program. Dr. Rudd's research inquiries are focused on literacy related disparities and literacy related barriers to health programs, services, and care. She works closely with the adult education, public health, and medical sectors. She is a research fellow of the National Center for the Study of Adult Learning and Literacy and serves as Principal Investigator for the Health and Adult Literacy and Learning research study. Dr. Rudd also serves as PI for the Literacy in Arthritis Management: A Randomized Controlled Trial of a Novel Patient Education Intervention with the RB Brigham Arthritis and Musculoskeletal Diseases Clinical Research Center. She is co-PI on the Pathways Linking Education to Health study. Dr. Rudd authored the action plan for the health literacy objective in Healthy People 2010. Working with colleagues at ETS, she produced the report Literacy and Health In America, a first look at health literacy among adults in the U.S. She served as a member of the Institute of Medicine Committee on Health literacy and co-authored the report: Health Literacy, a prescription to end confusion. She currently serves on the National Research Council Committee on Performance Levels in Adult Literacy. David A. Shore (Ph.D., Associate Dean at the
Harvard School of Public Health) is founding Director of the School's
The Public's Health: A Matter of Trust initiative, he chaired the inaugural
national symposium, and subsequent custom executive programs. Shore's
customized Branding Boot Campsm and branding audits have been provided
to numerous organizations. His presentations make use of the case method
and related instructional approaches for fast-paced active learning. He
serves on many advisory boards, including the American Heart Association
and the Institute for Brand Leadership. He is an active consultant on
creating, building, managing and evaluating trusted brands. His formula
for building branding equity, brand dependency model, and brand equity
test have been widely adopted. He recently served as the expert witness
on brand valuation and brand equity in a high profile federal trial. He
is currently developing methods for creating trusted reputations as an
integral part of brand building, and is working on two books on the subject
of trust, reputation and brand building. Shore is the author of more than
100 publications. His marketing columns have been a regular feature in
several magazines. He has also completed a Branding Resource Guide and
a Resource Guide to Trust in Healthcare. Shore is Executive Director at
the Center for Continuing Professional Education at Harvard University
School of Public Health. From 1997-2002 he held the PricewaterhouseCoopers
Directorship at Harvard, the first and only named directorship in continuing
and executive education. In all his work, Shore strives to build constructive
links between theory and practice, creating ideas and providing a path
to action. William A. Smith (Ed.D., University of Massachusetts-Amherst) is executive vice president at the Academy for Educational Development. Since 1978, he has led the academy's portfolio of public health communication and social marketing programs, working in over 65 countries around the world. Infant diarrhea, vaccine-preventable diseases, maternal/child nutrition, drug abuse, STDs and AIDS prevention have been the primary focus of a more than decade-long search for more effective ways to influence health behavior in large, diverse populations. Smith has been closely involved in designing and guiding the Academy for Educational Development's work in behavioral research and public health communication. He has directed and has served as senior technical advisor for several Agency for International Development-funded projects. Smith has taken a particular interest in evaluation and behavior research issues and has brought together university-based behavioral specialists in conceiving and directing health practice studies. For the Narcotics Awareness and Education project, he developed a framework for developing prevention intervention that incorporates public education and media for drug abuse awareness campaigns. Smith served as advisor to the World Health Organization and has assisted the PanAmerican Health Organization in prevention strategy for the region. He also oversees the academy's domestic AIDS projects, the Children's Hospital in Washington, D.C., and the Centers for Disease Control and Prevention's Communication Support Project. He has written more than 50 articles on the development of health communication methodology. Thomas Tufte (Ph.D (1995), is a Professor at Department of Communication, Business an Information Technologies, Roskilde University, Denmark. From 2001-2005 he coordinated the project: 'HIV/AIDS Communication and Prevention - A Health Communication Research Project' Working primarily with health communication and communication for development and social change, Dr. Tufte has worked and lectured throughout Latin America and in many African countries, in addition to Europe and North America. He has been Resident Scholar at the Rockefeller Center, Bellagio (2004), UNESCO Chair of Communication at Universidad Autonoma de Barcelona, (2003), served on the advisory board of Soul City, South Africa (1999-2001), DANIDA's HIV/AIDS think-tank (2001-2002) and currently serves on the council of DANIDA (2005-). Dr. Tufte has served as a health communication consultant to DANIDA, SIDA, UNESCO, CFSC Consortium, Rockefeller Foundation and USAID both in Africa, Central America and Eastern Europe, in addition to having worked for UNDP (1994-1996). Major research projects on strategic communication, edutainment and HIV/AIDS, audience studies, health and social change are reflected in numerous articles and books. Recent books include; 'The Communication for Social Change Anthology' (2006), 'Television, Family and Identity (2005), 'Media and Glocal Change - Rethinking Communication for Development' (2005), 'Media, Minorities and the Multicultural Society - Scandinavian Perspectives' (2003), 'Global Encounters - Media and Cultural Transformation (2002), 'Living with the Rubbish Queen - Telenovelas, Culture and Modernity in Brazil (2000). Thomas W. Valente, Ph.D. is an Associate Professor in the Department of Preventive Medicine, Keck School of Medicine, and Director of the Master of Public Health Program at the University of Southern California. He received his Ph.D. in Communication from the Annenberg School for Communication at USC in 1991 and then spent nine years at the Johns Hopkins University Bloomberg School of Public Health. He is author of Evaluating Health Promotion Programs (2002, Oxford University Press); Network Models of the Diffusion of Innovations (1995, Hampton Press); and numerous articles on social networks, behavior change, and program evaluation. Valente uses social network analysis, health communication, and mathematical models to implement and evaluate health promotion programs, primarily aimed at preventing substance abuse, tobacco use, unwanted pregnancies, and STD/HIV infections. Lawrence Wallack (Dr. P.H., University of California, Berkeley) is professor and director of the School of Community Health, Portland State University. He maintains an appointment of professor of Public Health at the University of California, Berkeley. He was the founding director of the Berkeley Media Studies Group, an organization conducting research and training in the use of media to promote healthy public policies. Dr. Wallack is one of the primary architects of media advocacy—an innovative approach to working with mass media to advance public health. He has published extensively and lectures frequently on the news media and public health policy issues. He is the principal author of News for a Change: An Advocate's Guide to Working with the Media, (Sage, 1999) and Media Advocacy and Public Health: Power for Prevention (Sage, 1993). He is also co-editor (with Charles Atkin) of Mass Media and Public Health: Complexities and Conflicts (Sage, 1990). Dr. Wallack is the recipient of several awards, including the Distinguished Wellness Lecturer, University of California, Berkeley (1997) and the Alfred W. Childs Distinguished Award for Faculty Service, School of Public Health, University of California, Berkeley (1996-97), and has appeared on Nightline, Good Morning America, CBS Evening News, Oprah, and numerous local news and public affairs programs to discuss his research and comment on policy issues regarding public health problems. Derek Yach, Ph.D is the Executive Director of the Noncommunicable Diseases and Mental Health cluster of the World Health Organization and also serves as the Project Manager of the Tobacco-Free Initiative. From July 1995 to May 1998, Dr Yach was responsible for the design and facilitation of the World Health Organization global consultative process that resulted in the development of the new global health policy, Health for All in the 21st Century. Previous to that he held a variety of senior research and policy positions in South Africa. These included the establishment of the Center for Epidemiological Research in Southern Africa and development of a Community Health Research Group for the Medical Research Council. He has served on a number of international, continental and national Advisory Committees dealing with the breadth of Public Health issues including for example: being a member of the WHO Ad Hoc Committee on Health Research for Future Interventions; serving as the World Bank Environmental Action Plan Expert Committee Member for the Lesotho Highlands Development Project; a consultant to the Rockefeller Foundation in developing their new Health Strategy; on the Steering Committee of Center for Health Policy of the University of Witwatersrand; and a range of tobacco related NGO activities. He has published over 200 original articles, editorials and chapters. Particular focus has been given to the relationship between research, policy development and implementation. |
