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Table of Contents
Recent
Article in JHC:
Volume 12
Issue 1 (January/February 2007)
Click
on the title to read a short summary of the article
- Age
Analysis of Newspaper Coverage of Mental Illness
--Natalie B. Slopen, Amy C. Watson, Gabriela Gracia, Patrick W. Corrigan
Slopen, Watson, Gracia, and Corrigan present an age analysis of a nationally
representative sample of news articles about mental illness in order
to explore variations in the coverage of children and adults with mental
illness. They found that child articles were significantly more likely
to incorporate elements of responsible journalism, while adult articles
were significantly more likely to use stigmatizing terminology.
- Exploration
of the Construct of Reliance Among Patients Who Talk with Their Providers
About Internet Information
--Carma L. Bylund, Christina M. Sabee, Rebecca S. Imes, Amy Aldridge
Sanford
Research into clinician-patient communication has reported the importance
of understanding the patient's perspectives and preferences. The construct
of reliance was developed by to measure the extent to which a patient
prefers to rely on a physician rather than himself or herself in health
and medical issues. The effect of the internet on patients' ability
to seek health information and on the clinical relationship is significant
and seems to have implications for the construct of reliance. Bylund,
Sabee, Imes, and Aldridge Sanford designed a study to examine those
implications. Their results suggest that patient preference for involvement
in decision-making are associated with the extent to which patients
search for and discuss internet health information.
FULL TEXT 
- Pharmaceutical
Websites and the Communication of Risk Information
--Joel J. Davis, Emily Cross, John Crowley
Davis, Cross, and Crowley studied the completeness of drug-related side
effect communication on the pharmaceutical web sites of the leading
direct-to-consumer advertised drugs. Results suggest that few pharmaceutical
web sites completely communicate drug-related side effects. This is
especially true when completeness is operationally defined as the communication
of the single highest incidence and the top three highest incidence
side effects. The findings highlight two key problems with the communication
of drug risk and side effect information on pharmaceutical web sites.
- Public
(Mis)understanding of the UV Index
--Owen B. J. Carter and Robert J. Donovan
Carter and Donovan studied public misconceptions surrounding the UV
index. They found that although awareness and basic understanding of
the UV Index is high amongst Australians, understanding of appropriate
behavior associated with varying levels of the UV Index is poor. Efforts
are currently underway in a number of countries to increase the salience
(and by extension use of) the UV Index via novel and visually appealing
display methods. The major implication of this research is that such
efforts will be wasted unless they attempt to combat misconceptions
about the measure, either before launching their new display methods,
or by incorporating devises into the displays that clarify these misconceptions.
- A
Computer-based Approach to Preventing Pregnancy, STD, and HIV in Rural
Adolescents
--Anthony J. Roberto, Rick S. Zimmerman, Kellie E. Carlyle, Erin
L. Abner
The authors designed a computer- and Internet-based intervention to
influence several variables related to the prevention of pregnancy,
STDs, and HIV in rural adolescents. The intervention was guided by the
Extended Parallel Process Model, and evaluated using a pretest-posttest
control group design with random assignment at the school level. Results
suggest that the computer-based programs may be a cost-effective and
easily replicable means of providing teens with basic information and
skills necessary to prevent pregnancy, STDs, and HIV.
-
Acceptability
of a Bilingual Interactive Computerized Educational Module in a Poor,
Medically Underserved Patient Population
--Bonnie A. Leeman-Castillo, Kitty K. Corbett, Eva M. Aagaard,
Judith H. Maselli, Ralph Gonzales, Thomas D. MacKenzie
Health care providers are increasingly turning to consumer health
informatics (CHI) (e.g. interactive computer modules) as a way to
exchange health information and maximize provider time spent with
patients. The authors determined the factors that affect participants'
learning experience and trust of the information provided by the computer.
The computer module was designed to be appropriate for low literacy
participants who spoke either Spanish or English, and "friendly"
for persons with little or no computer experience. Our data suggest
that culturally appropriate CHI applications tailored for a non-English
speaking, socioeconomically disadvantaged group may be useful to improve
patient knowledge and influence attitudes and beliefs.
Related
Articles
Volume
12 Issue 2 (March 2007)
Click on the title to read a short summary of the
article.
- Media
Usage as Health Segmentation Variables
--Shelly Rodgers,Qimei Chen, Margaret Duffy, Kenneth Fleming
The authors contrasted a traditional audience segmentation model that
uses demographics and health evaluations against a model that uses these
same variables plus media usage variables. The goal was to determine
whether media usage variables-typically not used in health segmentation
studies-add predictive power in determining health behaviors and attitudes.
The results of the analysis showed an increase in the ability to predict
health behaviors such as aspirin use, vitamin use, diet, and exercise,
and suggest that there is predictive value for including media variables
as part of the segmentation process.
- Fighting
AIDS Among Adolescent Women: Effects of a Public Communication Campaign
in Brazil
--Mauro P. Porto
Porto analyzes the results of a public communication campaign for the
prevention of AIDS among adolescent women in Brazil. The article presents
the results of a national survey conducted with 1,006 adolescent women,
which was sponsored by the Ministry of Health. The results show that
campaign materials reached the main target public and that they were
very positively received. Moreover, the survey data show that the Carnival
Campaign had important effects, generating discussions in the adolescents'
social environments and reinforcing a social norm that favors the participation
of women in the purchase and use of condoms.
- The
'Choose With Care System'- Development of Education Materials to Support
Informed Medicare Health Plan Choices
--Lauren D. Harris-Kojetin, Jennifer D. Uhrig, Peyton Williams, Carla
Bann, Elizabeth M. Frentzel, Lauren McCormack,Nancy Mitchell, Nathan
West
Harris-Kojetin, Uhrig, Williams, Bann, et al. studied optimal ways to
help adults turning age 65 better understand Medicare and supplemental
health insurance and make choices more informed by health plan performance
information. This article describes the genesis, testing and lessons
learned from the Choose with Care System of print and web-based products.
- The
Effectiveness in Utilizing Chinese Media to Promote Breast Health Among
Chinese Women
--Angela Sun, Jian Zhang, Janice Tsoh, Evaon Wong-Kim, Edward Chow
The authors evaluated the impact of a media-based education campaign
on breast health launched among immigrant Chinese community in San Francisco.
The media campaign included airing two public service announcements
(PSA's) on Chinese television and radio stations and publishing the
same message in Chinese newspapers during 2000. The study findings support
that a media campaign utilizing PSA's is effective in improving knowledge
of breast health guidelines, teaching Chinese women how to perform breast
self-exams, and increasing breast health practices.
- Healthy
or Unhealthy Slogans: That's the Question
--Leen Adams, Maggie Geuens
In response to a growing health consciousness in adult consumers, companies
started to position their products as being healthy. Recently, the food
industry has expanded this health strategy to younger segments. To examine
the effectiveness of this strategy, the authors conducted an experiment
to examine the effect on adolescents of different health appeals (healthy
versus unhealthy) in ads for healthy and unhealthy perceived foods.
The results did not reveal a main effect of product or slogan but indicated
a significant interaction effect between slogan and product.
- Social
Support and Social Undermining as Correlates for Alcohol, Drug, and
Mental Disorders in American Indian Women Presenting for Primary Care
at an Indian Health Service Hospital
--John Oetzel, Bonnie Duran, Yizhou Jiang, Julie Lucero
The purpose of this study was to determine the relationship of two types
of social support (emotional and instrumental support) and two types
of social undermining (critical appraisal and isolation) with five categories
of alcohol, drug, or mental disorders (ADM, any mood, any anxiety, any
substance abuse, any disorder, and two or more disorders) in American
Indian women presenting for primary care at an Indian Health Service
facility. The findings illustrate that social support and undermining
variables have a significant relationship with ADM outcomes even when
controlling for confounding demographic variables.
Related Articles

Featured
Book Review
A Review of: "Emmers-Sommer, T. &
Allen, M. (2005). Safer Sex in Personal Relationships: The Role of Sexual
Scripts in HIV Infection and Prevention." Mahwah, NJ: Lawrence Erlbaum,
134 pp., ISBN: 0805844465 (hardback), $49.95 (hardback)
Reviewed By Sandra L. Faulkner, Syracuse University. Syracuse, New
York. USA
Click
here to read the entire review

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