Routledge
 The JHCLink…The practitioner’s connection to health communication research


IF THIS E-MAIL IS DIFFICULT TO READ, CLICK HERE OR GO TO http://www.gwu.edu/~cih/journal/JHClink/1stissue07.htm ON THE INTERNET

Journal of Health Communication

Stay on top of the latest research and get practical information from our quarterly newsletter, make sure to
register today

Editor’s Note:

      Is an informed patient an oxymoron in an information-restricted society? How often do we consider how people without access to technology, or the underlying information it is capable of transmitting, get health information? It is well documented with evidence that people need valid and updated health information for being able to manage their health - prevention, detection, and treatment of disease as well as and overall health care and well-being. While health professionals are crucial as sources of information, citizens and patients increasingly use other communication technologies along with traditional media sources such as newspapers, books and magazines for health information on their own initiative. A recent annotated bibliography selected 49 articles from the Journal of Health Communication as demonstrating the potential value for advancing "information to patients." This bibliography provides further support to the suggestion that an informed patient and citizen will be the future cornerstone of a healthier society. Read more about the informed patient in my recent editorial.

Scott C. Ratzan, MD, MPA
Editor, Journal of Health Communication
Vice President, Government Affairs, Europe
Johnson & Johnson

If you would like to receive future issues, you must REGISTER. Please feel free to forward this to your colleagues and other health communicators. All previous e-newsletters can be viewed on our website http://www.journalofhealthcommunication.com. In addition to submission guidelines and other practical information, our website also has full-text access to all published editorials and abstracts archived from ten years of publication.
George Washington University Center for Global Health Johnson & Johnson Centre for Advancing Health Information

Table of Contents 

Recent Article in JHC:

Volume 12 Issue 1 (January/February 2007)
Click on the title to read a short summary of the article

  • Age Analysis of Newspaper Coverage of Mental Illness
    --Natalie B. Slopen, Amy C. Watson, Gabriela Gracia, Patrick W. Corrigan
    Slopen, Watson, Gracia, and Corrigan present an age analysis of a nationally representative sample of news articles about mental illness in order to explore variations in the coverage of children and adults with mental illness. They found that child articles were significantly more likely to incorporate elements of responsible journalism, while adult articles were significantly more likely to use stigmatizing terminology.
  • Exploration of the Construct of Reliance Among Patients Who Talk with Their Providers About Internet Information
    --Carma L. Bylund, Christina M. Sabee, Rebecca S. Imes, Amy Aldridge Sanford
    Research into clinician-patient communication has reported the importance of understanding the patient's perspectives and preferences. The construct of reliance was developed by to measure the extent to which a patient prefers to rely on a physician rather than himself or herself in health and medical issues. The effect of the internet on patients' ability to seek health information and on the clinical relationship is significant and seems to have implications for the construct of reliance. Bylund, Sabee, Imes, and Aldridge Sanford designed a study to examine those implications. Their results suggest that patient preference for involvement in decision-making are associated with the extent to which patients search for and discuss internet health information.
    FULL TEXT
    Free
  • Pharmaceutical Websites and the Communication of Risk Information
    --Joel J. Davis, Emily Cross, John Crowley
    Davis, Cross, and Crowley studied the completeness of drug-related side effect communication on the pharmaceutical web sites of the leading direct-to-consumer advertised drugs. Results suggest that few pharmaceutical web sites completely communicate drug-related side effects. This is especially true when completeness is operationally defined as the communication of the single highest incidence and the top three highest incidence side effects. The findings highlight two key problems with the communication of drug risk and side effect information on pharmaceutical web sites
    .
  • Public (Mis)understanding of the UV Index
    --Owen B. J. Carter and Robert J. Donovan
    Carter and Donovan studied public misconceptions surrounding the UV index. They found that although awareness and basic understanding of the UV Index is high amongst Australians, understanding of appropriate behavior associated with varying levels of the UV Index is poor. Efforts are currently underway in a number of countries to increase the salience (and by extension use of) the UV Index via novel and visually appealing display methods. The major implication of this research is that such efforts will be wasted unless they attempt to combat misconceptions about the measure, either before launching their new display methods, or by incorporating devises into the displays that clarify these misconceptions.
  • A Computer-based Approach to Preventing Pregnancy, STD, and HIV in Rural Adolescents
    --Anthony J. Roberto, Rick S. Zimmerman, Kellie E. Carlyle, Erin L. Abner
    The authors designed a computer- and Internet-based intervention to influence several variables related to the prevention of pregnancy, STDs, and HIV in rural adolescents. The intervention was guided by the Extended Parallel Process Model, and evaluated using a pretest-posttest control group design with random assignment at the school level. Results suggest that the computer-based programs may be a cost-effective and easily replicable means of providing teens with basic information and skills necessary to prevent pregnancy, STDs, and HIV.
  • Acceptability of a Bilingual Interactive Computerized Educational Module in a Poor, Medically Underserved Patient Population
    --Bonnie A. Leeman-Castillo, Kitty K. Corbett, Eva M. Aagaard, Judith H. Maselli, Ralph Gonzales, Thomas D. MacKenzie
    Health care providers are increasingly turning to consumer health informatics (CHI) (e.g. interactive computer modules) as a way to exchange health information and maximize provider time spent with patients. The authors determined the factors that affect participants' learning experience and trust of the information provided by the computer. The computer module was designed to be appropriate for low literacy participants who spoke either Spanish or English, and "friendly" for persons with little or no computer experience. Our data suggest that culturally appropriate CHI applications tailored for a non-English speaking, socioeconomically disadvantaged group may be useful to improve patient knowledge and influence attitudes and beliefs.

Related Articles Volume 12 Issue 2 (March 2007)
Click on the title to read a short summary of the article.

  • Media Usage as Health Segmentation Variables
    --Shelly Rodgers,Qimei Chen, Margaret Duffy, Kenneth Fleming
    The authors contrasted a traditional audience segmentation model that uses demographics and health evaluations against a model that uses these same variables plus media usage variables. The goal was to determine whether media usage variables-typically not used in health segmentation studies-add predictive power in determining health behaviors and attitudes. The results of the analysis showed an increase in the ability to predict health behaviors such as aspirin use, vitamin use, diet, and exercise, and suggest that there is predictive value for including media variables as part of the segmentation process.
  • Fighting AIDS Among Adolescent Women: Effects of a Public Communication Campaign in Brazil
    --Mauro P. Porto
    Porto analyzes the results of a public communication campaign for the prevention of AIDS among adolescent women in Brazil. The article presents the results of a national survey conducted with 1,006 adolescent women, which was sponsored by the Ministry of Health. The results show that campaign materials reached the main target public and that they were very positively received. Moreover, the survey data show that the Carnival Campaign had important effects, generating discussions in the adolescents' social environments and reinforcing a social norm that favors the participation of women in the purchase and use of condoms.
  • The 'Choose With Care System'- Development of Education Materials to Support Informed Medicare Health Plan Choices
    --Lauren D. Harris-Kojetin, Jennifer D. Uhrig, Peyton Williams, Carla Bann, Elizabeth M. Frentzel, Lauren McCormack,Nancy Mitchell, Nathan West
    Harris-Kojetin, Uhrig, Williams, Bann, et al. studied optimal ways to help adults turning age 65 better understand Medicare and supplemental health insurance and make choices more informed by health plan performance information. This article describes the genesis, testing and lessons learned from the Choose with Care System of print and web-based products.
  • The Effectiveness in Utilizing Chinese Media to Promote Breast Health Among Chinese Women
    --Angela Sun, Jian Zhang, Janice Tsoh, Evaon Wong-Kim, Edward Chow
    The authors evaluated the impact of a media-based education campaign on breast health launched among immigrant Chinese community in San Francisco. The media campaign included airing two public service announcements (PSA's) on Chinese television and radio stations and publishing the same message in Chinese newspapers during 2000. The study findings support that a media campaign utilizing PSA's is effective in improving knowledge of breast health guidelines, teaching Chinese women how to perform breast self-exams, and increasing breast health practices.
  • Healthy or Unhealthy Slogans: That's the Question
    --Leen Adams, Maggie Geuens
    In response to a growing health consciousness in adult consumers, companies started to position their products as being healthy. Recently, the food industry has expanded this health strategy to younger segments. To examine the effectiveness of this strategy, the authors conducted an experiment to examine the effect on adolescents of different health appeals (healthy versus unhealthy) in ads for healthy and unhealthy perceived foods. The results did not reveal a main effect of product or slogan but indicated a significant interaction effect between slogan and product.
  • Social Support and Social Undermining as Correlates for Alcohol, Drug, and Mental Disorders in American Indian Women Presenting for Primary Care at an Indian Health Service Hospital
    --John Oetzel, Bonnie Duran, Yizhou Jiang, Julie Lucero
    The purpose of this study was to determine the relationship of two types of social support (emotional and instrumental support) and two types of social undermining (critical appraisal and isolation) with five categories of alcohol, drug, or mental disorders (ADM, any mood, any anxiety, any substance abuse, any disorder, and two or more disorders) in American Indian women presenting for primary care at an Indian Health Service facility. The findings illustrate that social support and undermining variables have a significant relationship with ADM outcomes even when controlling for confounding demographic variables.

Related Articles

Featured Book Review

A Review of: "Emmers-Sommer, T. & Allen, M. (2005). Safer Sex in Personal Relationships: The Role of Sexual Scripts in HIV Infection and Prevention." Mahwah, NJ: Lawrence Erlbaum, 134 pp., ISBN: 0805844465 (hardback), $49.95 (hardback)
Reviewed By Sandra L. Faulkner, Syracuse University. Syracuse, New York. USA
Click here to read the entire reviewFree

Feedback and ideas for content for this newsletter should be sent to Wendy Meltzer (iphwxm@gwumc.edu)

Visit the Routledge Communication Arena at http://www.communicationarena.com/, an online resource for Communication academics, students and practitioners.

The George Washington University Center for Global Health houses the editorial office of The Journal of Health Communication.

The Johnson & Johnson Centre for Advancing Health Information contributes to improving health communication and patient information as a sponsor of this newsletter.

This is a one-time mailing, but please register your interest if you would like to receive further information on related journals or books published by the Taylor & Francis Group. You will be given the opportunity to unsubscribe in future emails, and your details will not be passed on to any third party.

informaworld™ New Issue Alerts
In 2007, we will be replacing SARA and OPAL journal alerts with informaworld™ New Issue Alerts. This free email contents alerting service is designed to deliver tables of contents for over 1,050 journals of your choice in advance of the printed edition. Alerting Service Registrants who have signed on before 2007 will automatically receive informaworld™ New Issue Alerts for the journals to which you are already registered. New users to our alerting services can now sign up on the new platform at www.informaworld.com/alerting.

Register your email address at http://www.tandf.co.uk/eupdates to receive information on books, journals, and other news within your areas of interest.

Copyright © 2005 Taylor & Francis Group. Taylor & Francis, 325 Chestnut Street, Philadelphia, PA 19106.